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BOOKS

THE SAVVY MUSICIAN 2.0

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David Cutler's groundbreaking book The Savvy Musician shaped a generation of artists. Now, The Savvy Musician 2.0 explores new realms of possibility. In a world where constand change is the only guarantee, innovative problem-solving is as important as excellence. 

This comprehensive, inspirational resource, which showcases 150+ case students of diverse performers, creators, educators, and institutions, unveils actionable strategies to:

  • Make a living doing what you love

  • Create demand in any environment

  • Disgn profitable business/career models

  • Raise capital and influence

  • Grow powerhouse networks

  • Balance artistry with relevance

  • Get things done

Whether seeking to earn more money, stand out from competition, transform and organization, or leave a legacy, The Savvy Musician 2.0 guides readers toward unprecedented success. 

CONTENTS

Intro: A Savvy Question

Part I: Entrepreneurial Journey

Examine issues impacting all musicians. Nobody is immune from the need for savvy, innovative problem-solving. ​

1. The Path to Remarkable Success​

2. Finding Your Voice

3. Mind Your Own Business

4. Sharpen Your Vision

5. Marketing is Everything

6. Promotional Storytelling

7. Pounding the Virtual Pavement

8. Music Business is People Business​

9. Winning the Money Game

10. Funding Your Dreams

11. A Life in Music

12. Leaving a Legacy

Part II: Art That Matters

Take a deep dive into artistic expressions. Beyond practical how-to guidance, it plants seeds for expanding relevance and demand. ​13. Outstanding Performance Plus

14. The New Recording Paradigm

15. Got Video???

Part III: Nice Work If You Can Get It

Explore marketplace opportunities and career development.​

16. The Art of Getting Hired

17. Teaching

18 Performance

19. Composition

20. Industry

Publisher:

Pages:

Chapters:

List Price:

Release Date:

ISBN:

Oxford University Press

336

20

$29.99

July 7, 2025

978-0197795958

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ARTS MARKETING A-LIST

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The Savvy Musician 2.0 provides what no other book has managed to pull off—a comprehensive exploration of tools needed to build and sustain a career thoroughly integrated with entrepreneurial thinking.

 

If I could use the word “MAGISTERIAL,” I would!."

Jeffrey Nytch

Author, The Entrepreneurial Muse

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