From Lil’ Wayne to Coltrane

Submitted by: University of North Texas by Sam Reid, Jessica Watts, Joshua Tavana, Ramon Muzquiz, Scott Mulvahill, Jonathan Shifflett (mentor: Jason Levi) In response to The Savvy Musician Challenge #2  Attracting New Audiences.  Classical and jazz performances often appeal to only a small segment of our population, typically aficionados.  Design a chamber music experience (4 players or less) that...

Fire Them Up, Not Burn Them Out: The New Motto for Live Performance Marketing

Submitted by: Manhattan School of Music by +-John-Morgan Bush (mentor: Ar Adler) In response to The Savvy Musician Challenge #2  Attracting New Audiences.  Classical and jazz performances often appeal to only a small segment of our population, typically aficionados.  Design a chamber music experience (4 players or less) that will engage new and untraditional audiences.  Describe your target...

myfestival.com

Submitted by: Arts Enterprise - Bowling Green State University (mentor: Nathaniel Zeisler) In response to The Savvy Musician Challenge #2  Attracting New Audiences.  Design a chamber music experience (4 players or less) that will engage new and untraditional audiences.  Describe your target demographic(s), why they will be interested, the event design, and marketing strategy. If the arts are to reach...

Attracting New Audiences

Each day this week, The Savvy Musician Blog will unveil a new solution to our second Challenge.  We asked music students from around the globe to respond to the following: Attracting New Audiences Classical and jazz performances often appeal to only a small segment of our population, typically aficionados.  Design a chamber music experience (4 players or less) that will engage new and untraditional...

How To Sell 15,000 CDs in 18 Months

This video features pianist/singer/songwriter Terry Prince discussing how he sold 15,000 CDs in a year and a half.  Here’s a hint: he regularly performs for large amounts of people.  Yet he spends just 30 hours per month doing this.  True, if you want to sell recordings, you should have a strong website, wide distribution, and a marketing plan.  But more than anything, perhaps the secret is to...

Audience, Art, and Artists

Submitted by: Lincoln Park Performing Arts Charter School by Samantha Berry, Kaleb Chesnic, Caleb Madison, Kyle Schwartz (mentor: Todd Goodman) In response to The Savvy Musician Challenge #1  Are Musicians Truly Important? Most people immediately agree that doctors, farmers, and teachers provide essential services to our communities.  But what about musicians?  Is our work vital?  What kind of...

Try Music

Submitted by: Owens Community College (OH) by the Music Business II Class (teacher: Denise Grupp-Verbon) In response to The Savvy Musician Challenge #1  Are Musicians Truly Important? Most people immediately agree that doctors, farmers, and teachers provide essential services to our communities.  But what about musicians?  Is our work vital?  What kind of important differences can we make? Life...

Libretto for a Healthy Life

Submitted by: Duquesne University by Amy Gilman, Colette Hall, Steve Blumenthal, &  Kelly Myers (mentor: David Cutler) In response to The Savvy Musician Challenge #1  Are Musicians Truly Important? Most people immediately agree that doctors, farmers, and teachers provide essential services to our communities.  But what about musicians?  Is our work vital?  What kind of important differences...

A World Without Music?

Submitted by: University of Western Australia by Samantha Regenbogen (mentor: Dawn Bennett) In response to The Savvy Musician Challenge #1  Are Musicians Truly Important? Most people immediately agree that doctors, farmers, and teachers provide essential services to our communities.  But what about musicians?  Is our work vital?  What kind of important differences can we make? The question...

Musician: A Vital Profession

Submitted by: McNally Smith College of Music by Jenna Anderson, Caiti Laszewski, and Daniel Heier (mentor: Janis Weller) In response to The Savvy Musician Challenge #1 Are Musicians Truly Important? Most people immediately agree that doctors, farmers, and teachers provide essential services to our communities.  But what about musicians?  Is our work vital?  What kind of important differences can we...

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