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Successful artists, leaders, entrepreneurs, and innovators have the most interesting ideas. Not just because they’re somehow magically smarter or more creative. Part of the formula is that these individuals are voracious readers, impacted dramatically by the perspectives of thought leaders. They’re also experts at synthesizing...
You may be aware that the New World Symphony is America’s leading training orchestra, boasting top rate talent. And you may have heard about their breathtaking new hall in Miami Beach. But did you know that members of this group are daring to re-imagine the business model of orchestras from the bottom up?
The fact that many American orchestras...
I spend a good deal of time dreaming up bold and unconventional success solutions for the arts. While these proposals typically receive serious consideration from some corners, there are others who emotionally shoot them down immediately without any rational thought whatsoever. It seems the closer someone is to a position, the more threatening a...
These days, when symphony orchestras make national news, the topic is usually not a happy one. Yet one group has received a very different kind of coverage: the YouTube Symphony Orchestra (YTSO). Culminating in a performance at Australia’s Sydney Opera House on March 20, 2011, this experiment has generated unprecedented buzz and...
Does it ever seem like your impassioned pleas to secure support for an arts organization are falling upon deaf ears? This tongue-in-cheek video, created by the vocal group Octarium, demonstrates how difficult this conversation can sometimes feel.
Share and...
by Daniel Wood
Whether your artistic business is a sole proprietorship, a partnership, or a not-for-profit corporation, you need focus to make things happen. You need to know why you are doing the things that you are doing, otherwise you may steer way off course and not get anywhere.
At the same time, you need to be adaptable to the market and...
Conventional wisdom argues that audiences only like the familiar. They’re only interested in concert experiences where they can hear the music they already know and love. This mindset is certainly embraced by most booking agents, presenters, and orchestra programmers.
My experience indicates otherwise. People seem to love the new. ...
by Daniel Wood
First off, I have to confess that I’m not a lawyer. I was the jury foreman once, but don’t think that counts. So please don’t take my advice and quote me in a court of law. They would probably laugh anyway. However, I did start a not-for-profit performing arts corporation in California and have acted as its executive...
“People just don’t buy music (recordings) anymore. I poured my heart and soul into making this disk, along with a ton of money. But 2000 CDs (or whatever number) are collecting dust in my basement, and download sales are just as pathetic. The music business is completely broken!”
Now there’s a bitter cry of despair I’ve heard...
There are quite a few ways to fund recordings and other artistic projects. Consider the following options:
Record label backing. In today’s world, with major labels quickly going the way of the dinosaurs, don’t count on this option unless you’re really famous and have a huge fan base (and are 14 years old).
Grants. ...
2011 Best Reads from the Savvy Musician
Re-Imagining the Orchestra
Classical Music: Too Elitist or Not Enough?
What Professional Orchestras Should Learn From YouTube
What Does It Take to get Support for the Arts?
Take Control of your Artistic Mission
Audience Engagement Strategy – New Music, New Presentation!!!
Should I Start a Nonprofit?
A Better Strategy for Your Recordings
Fan Funding: Financing Recordings & Other Artistic Projects
DAVID CUTLER balances a varied career as a jazz and classical composer, pianist, educator, arranger, conductor, collaborator, concert producer, author, consultant, speaker and advocate. Dr. Cutler teaches at Duquesne University, where he also serves as Coordinator of Music Entrepreneurship Studies.
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