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	<title>the savvy musican blog &#124; The Savvy Musician Blog &#187; Marketing</title>
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		<title>The New Recording Paradigm</title>
		<link>http://www.savvymusician.com/blog/2012/05/the-new-recording-paradigm/</link>
		<comments>http://www.savvymusician.com/blog/2012/05/the-new-recording-paradigm/#comments</comments>
		<pubDate>Sat, 19 May 2012 14:43:49 +0000</pubDate>
		<dc:creator>David Cutler</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[future of music]]></category>
		<category><![CDATA[recording industry]]></category>

		<guid isPermaLink="false">http://www.savvymusician.com/blog/?p=2971</guid>
		<description><![CDATA[On May 31st 2012, a music conference focused on the future of the recording industry will take place in Maastricht, Netherlands. In preparation for this event, they interviewed a variety of musicians, bands, and thought leaders. To view all the responses, click here. Below are my thoughts about this quickly and ever evolving business.


First of [...]]]></description>
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		<slash:comments>52</slash:comments>
		</item>
		<item>
		<title>9 Reasons Most Websites Fail</title>
		<link>http://www.savvymusician.com/blog/2012/03/9-reasons-most-websites-fail/</link>
		<comments>http://www.savvymusician.com/blog/2012/03/9-reasons-most-websites-fail/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 13:00:14 +0000</pubDate>
		<dc:creator>David Cutler</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[artist websites]]></category>
		<category><![CDATA[website tips]]></category>

		<guid isPermaLink="false">http://www.savvymusician.com/blog/?p=2909</guid>
		<description><![CDATA[If you’re an artist with career aspirations, having a website is non-negotiable. But even the “best” sites—those that follow all the “rules”—often fail to advance the career of the person they represent in any significant way.  Why? Here are 9 top reasons.]]></description>
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		<slash:comments>167</slash:comments>
		</item>
		<item>
		<title>2011 Best Reads from the Savvy Musician</title>
		<link>http://www.savvymusician.com/blog/2012/01/2011-best-reads-from-the-savvy-musician/</link>
		<comments>http://www.savvymusician.com/blog/2012/01/2011-best-reads-from-the-savvy-musician/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 17:07:15 +0000</pubDate>
		<dc:creator>David Cutler</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.savvymusician.com/blog/?p=2856</guid>
		<description><![CDATA[Here are 10 of the most influential books I read in 2011. This year, my reading list focused around the topics of institutional change, education, leadership, business models, and marketing. Notice that not one of the titles on this year’s list is written specifically for artists. But all are deeply relevant to the challenges faced by this sector in our quickly changing world. I hope you’ll find some of these helpful and beneficial to your own evolution.

]]></description>
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		<slash:comments>87</slash:comments>
		</item>
		<item>
		<title>Powerhouse Website Suggestions</title>
		<link>http://www.savvymusician.com/blog/2011/05/website-critique/</link>
		<comments>http://www.savvymusician.com/blog/2011/05/website-critique/#comments</comments>
		<pubDate>Sat, 21 May 2011 19:00:52 +0000</pubDate>
		<dc:creator>David Cutler</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.savvymusician.com/blog/?p=2544</guid>
		<description><![CDATA[As part of a May 21, 2011 Facebook event hosted by the National Conference on Keyboard Pedagogy, I invited music teachers to submit their websites for observation and critique.  Thanks to all who participated.
No matter what kind of art you make, I hope these comments provide inspiration and direction for your own website.
   
 
  
OUTSTANDING FEATURES
The following section focuses on positive [...]]]></description>
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		<slash:comments>112</slash:comments>
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		<title>How to Sell $200 Concert Tickets at the Last Minute</title>
		<link>http://www.savvymusician.com/blog/2010/12/how-to-sell-200-concert-tickets-at-the-last-minute/</link>
		<comments>http://www.savvymusician.com/blog/2010/12/how-to-sell-200-concert-tickets-at-the-last-minute/#comments</comments>
		<pubDate>Thu, 23 Dec 2010 11:00:12 +0000</pubDate>
		<dc:creator>David Cutler</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[arts event]]></category>
		<category><![CDATA[high ticket prices]]></category>
		<category><![CDATA[last minute sales]]></category>

		<guid isPermaLink="false">http://www.savvymusician.com/blog/?p=2233</guid>
		<description><![CDATA[Recently, I was contacted by a friend in a predicament. She would be hosting a fantastic benefit concert in downtown New York City with a cast of virtuosi including two who were WORLD FAMOUS musicians.  Tickets were *just* $200 apiece, a small price to pay for such a glamorous, epic, and meaningful event.  A once [...]]]></description>
		<wfw:commentRss>http://www.savvymusician.com/blog/2010/12/how-to-sell-200-concert-tickets-at-the-last-minute/feed/</wfw:commentRss>
		<slash:comments>48</slash:comments>
		</item>
		<item>
		<title>How the Arts Can Stay Relevant and Adapt to our Changing Culture</title>
		<link>http://www.savvymusician.com/blog/2010/11/how-the-arts-can-stay-relevant-and-adapt-to-our-changing-culture/</link>
		<comments>http://www.savvymusician.com/blog/2010/11/how-the-arts-can-stay-relevant-and-adapt-to-our-changing-culture/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 20:13:06 +0000</pubDate>
		<dc:creator>David Cutler</dc:creator>
				<category><![CDATA[Issue Videos]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.savvymusician.com/blog/?p=2199</guid>
		<description><![CDATA[The presentation below, by Diane Ragsdale, is one of the most powerful talks I&#8217;ve heard on the state of the arts in a long time.  After arguing that the arts have lost their way in today&#8217;s quickly changing society, she makes a series of concrete suggestions that can help get us adapt to the culture change and [...]]]></description>
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		<slash:comments>104</slash:comments>
		</item>
		<item>
		<title>Cover Letter Mistakes to Avoid At All Costs</title>
		<link>http://www.savvymusician.com/blog/2010/05/cover-letter-mistakes-to-avoid-at-all-costs/</link>
		<comments>http://www.savvymusician.com/blog/2010/05/cover-letter-mistakes-to-avoid-at-all-costs/#comments</comments>
		<pubDate>Mon, 24 May 2010 11:00:11 +0000</pubDate>
		<dc:creator>David Cutler</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.savvymusician.com/blog/?p=1772</guid>
		<description><![CDATA[Music employers often receive 50, 100, or even 300+ applications for each job opening, making outstanding cover letters critical. With this kind of intense competition, search committees seek any excuse to purge a file and narrow the pool. Yet hopeful applicants make all kinds of mistakes that get their materials immediately thrown into the “no” pile: [...]]]></description>
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		<slash:comments>90</slash:comments>
		</item>
		<item>
		<title>How To Sell 15,000 CDs in 18 Months</title>
		<link>http://www.savvymusician.com/blog/2010/04/how-to-sell-15000-cds-in-18-months/</link>
		<comments>http://www.savvymusician.com/blog/2010/04/how-to-sell-15000-cds-in-18-months/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 12:00:19 +0000</pubDate>
		<dc:creator>David Cutler</dc:creator>
				<category><![CDATA[Issue Videos]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bob Baker]]></category>
		<category><![CDATA[selling CDs]]></category>
		<category><![CDATA[Terry Prince]]></category>

		<guid isPermaLink="false">http://www.savvymusician.com/blog/?p=1606</guid>
		<description><![CDATA[This video features pianist/singer/songwriter Terry Prince discussing how he sold 15,000 CDs in a year and a half.  Here&#8217;s a hint: he regularly performs for large amounts of people.  Yet he spends just 30 hours per month doing this. 
True, if you want to sell recordings, you should have a strong website, wide distribution, and a marketing [...]]]></description>
		<wfw:commentRss>http://www.savvymusician.com/blog/2010/04/how-to-sell-15000-cds-in-18-months/feed/</wfw:commentRss>
		<slash:comments>83</slash:comments>
		</item>
		<item>
		<title>The Most Viable Instrumentation</title>
		<link>http://www.savvymusician.com/blog/2010/01/the-most-viable-instrumentation/</link>
		<comments>http://www.savvymusician.com/blog/2010/01/the-most-viable-instrumentation/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 14:54:34 +0000</pubDate>
		<dc:creator>David Cutler</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[deep schrott]]></category>
		<category><![CDATA[getting gigs]]></category>
		<category><![CDATA[marketing music]]></category>

		<guid isPermaLink="false">http://www.savvymusician.com/blog/?p=1100</guid>
		<description><![CDATA[The combination of instruments that make up an ensemble influences everything from timbral palette to literature available.  But from a business point of view, which instrumentations possess the highest potential of appealing to presenters and audiences?  Is it more viable to stick with standard combinations, or go out on a limb with a novel configuration?]]></description>
		<wfw:commentRss>http://www.savvymusician.com/blog/2010/01/the-most-viable-instrumentation/feed/</wfw:commentRss>
		<slash:comments>74</slash:comments>
		</item>
		<item>
		<title>Why YOU Need a Website</title>
		<link>http://www.savvymusician.com/blog/2010/01/why-you-need-a-website/</link>
		<comments>http://www.savvymusician.com/blog/2010/01/why-you-need-a-website/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 20:37:04 +0000</pubDate>
		<dc:creator>David Cutler</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[building a site]]></category>
		<category><![CDATA[internet savvy]]></category>
		<category><![CDATA[music websites]]></category>

		<guid isPermaLink="false">http://www.savvymusician.com/blog/?p=1043</guid>
		<description><![CDATA[Perhaps you’ve been toying with the possibility of a website, but haven’t gotten around to it yet. After all, there’s a lot going on in your life, and carving out the time necessary isn’t easy.  In the hierarchy of things, how important is this, exactly? For those hoping to thrive as a professional musician, the question is easily answered...
]]></description>
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		<slash:comments>69</slash:comments>
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