The New Recording Paradigm

On May 31st 2012, a music conference focused on the future of the recording industry will take place in Maastricht, Netherlands. In preparation for this event, they interviewed a variety of musicians, bands, and thought leaders. To view all the responses, click here. Below are my thoughts about this quickly and ever evolving business.


First of all, could you tell us a bit about yourself, and what it is that you do? What inspired you to write your book and what is your own musical background?

I maintain a varied career as a jazz and classical composer, pianist, educator, arranger, conductor, collaborator, concert producer, author, blogger, consultant, speaker, advocate, and entrepreneur. In fact, a recent career map showed that I have no less than 24 income streams! Balancing that many projects can be challenging, but it is also an incredibly fulfilling and interesting career model.

My training at top music schools helped me develop into an advanced and well-rounded artist. Yet I felt completely unprepared upon graduation to excel in the professional world. Noticing that many other musicians experienced similar challenges, I began a long trek towards unraveling the mysteries of the music business. More than a decade later, I wrote The Savvy Musician to help my students, teachers, friends, colleagues, and other talented individuals achieve greater success.

Many people have claimed that there is no longer any money in record sales, and that touring is the most efficient way to earn an income as a band. How much truth do you think there is in this sentiment?
My immediate reaction is that whenever many people start buying into a claim, look for another approach. The point of view above asserts that the two main professional opportunities for bands are recording and touring. While those can certainly be helpful parts of the mix, forward looking groups have many additional options: corporate gigs, educational initiatives, political engagements, interactive events, online forums, music for video games, etc. The world has a need for bands that not only offer great music, but also innovative business models and forums of art making.

To more directly address the question, the formula has indeed changed. In the old paradigm, many tours were organized to sell albums. Most musicians earned little or no money through recording, but a few superstars made out like bandits. Today, it is necessary to record in order to book tours, promote your group, sell other merch, and generate interest. Even fewer artists earn significantly through recordings, but more are able to distribute their music and possibly earn something. For a musician like me with a portfolio career (multiple income streams), every little bit helps.

Which alternatives for musicians to earn money through record sales seem most promising and will prevail in the future?
I believe that in the near future:

  • The majority of people will subscribe to streaming music services like Spotify.
  • With abundant access to most music and no cost barrier (once you’ve subscribed to the service), groups that create demand will be the royalty winners.
  • Devoted fans will continue to purchase novelty products, like new releases, alternate versions, and “bonus tracks” not offered through these services.
  • People will purchase more personalized recordings, like the soundtrack to a concert they attended or customized tunes (imagine if a band had 1000 versions of single love song, each integrating the name of another female protagonist).
  • People will also purchase products that come with music recordings as a bonus. Perhaps a recording will be bundled into the price when they buy soup, shirts, or souvenirs.

What do you think about DIY (do-it-youself) practices, such as fan-funding?
Fan-funding is a great opportunity and positive development, but far from a panacea. Some musicians today mistakenly believe that the secret to success is simply erecting a Kickstarter site. It’s not.  Though a powerful tool for some, what it takes to succeed today is the same thing it has always taken, only more so: a following. Fan-funding methods are not the key to building a devoted audience. Quite the opposite: Building a devoted audience is the secret ingredient to fan-funding!

On average, how many people would you say still pay for a release when given the option to download for free?
Thirteen. The first dozen are over 50, and don’t know where to find the free version. The final person is the artist’s aunt.

Seriously, Free is a reality here to stay. In many cases, having a Free aspect to your business model is imperative. The trick is learning to leverage Free in order to earn income through other avenues. A chapter in an upcoming book of mine focuses on this very issue.

Do you feel the idea of an album, as a piece of art that people will listen to from start to
finish, has been undermined or forgotten about in the digital age?

For the most part, yes. Of course, there are exceptions, particularly with classical music, comedy albums, musical stories with narratives, distinctive styles the set a particular mood for a particular function, etc. And a huge fan of one group may certainly choose to absorb themselves just in their music for a period of time.

The more important question, of course, is whether people will buy complete albums when they have the option of picking and choosing. In many cases, the answer is simply no. But why shouldn’t consumers be able to pinpoint just the elements they want? (In the near future, it will likely be possible for readers to purchase just the e-book chapters of interest as well.) Many albums were famous for featuring one hit surrounded by second-rate, grey filler. Today, to even have a chance at selling the entire product, there’s a mandate to present A-level material throughout. That’s good news!

Much has been made of the supposed death of the record store in recent years. Do you believe the digital age has killed the record store, and if so, do you think that this is a necessary part of progression, or a tragic loss?
The digital era is absolutely responsible for the extinction of record stores. This development was inevitable, tragic, and beneficial all at the same time. It has been a devastating development for the traditional record industry and mass marketed artists. But the development is good for the Earth (without the need to manufacture physical products), for the music (much more is being heard by a greater variety of people than ever before), and for aspiring and midlevel artists (who now have a path to reaching audiences and disseminating their wares that never before existed). Changing the rules changes the game.

The question today is not how to get your music out there, but how to get people to care.

Related Posts with Thumbnails
Share and Enjoy:
  • email
  • Print
  • RSS
  • Facebook
  • Google Bookmarks
  • Digg
  • del.icio.us
  • Technorati
  • StumbleUpon
  • Mixx
  • Blogplay
  • Yahoo! Bookmarks
  • Yahoo! Buzz

197 Responses to “The New Recording Paradigm”

  1. Have you ever considered publishing an e-book or guest authoring on other websites? I have a blog based upon on the same subjects you discuss and would really like to have you share some stories/information. I know my viewers would appreciate your work. If you are even remotely interested, feel free to send me an e-mail.

  2. I’m not sure exactly why but this site is loading incredibly slow for me. Is anyone else having this issue or is it a issue on my end? I’ll check back later on and see if the problem still exists.

  3. We stumbled over here by a different page and thought I should check things out. I like what I see so now i am following you. Look forward to going over your web page yet again.

  4. クロシェノースリニット+スカート:http://sibuya109.shop-pro.jp/?pid=94021222

  5. Have you ever thought about writing an e-book or guest authoring on other sites? I have a blog centered on the same ideas you discuss and would love to have you share some stories/information. I know my readers would enjoy your work. If you are even remotely interested, feel free to send me an e-mail.

  6. I have loaded your site in 4 totally different browsers and I must say your blog loads a lot quicker then most. Would you mind contacting me the company name of your web hosting company? My personal email is: my mail. I will even sign up through your own affiliate link if you’d like. Thank you

  7. Currently it appears like Movable Type is the top blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?

  8. I sorry not speak good English.My brother recommended I might like this website. He was totally right. This post actually made my day. You can not imagine just how much time I had spent for this information! Thanks!

  9. 和风日本网站优化效果好!
    日本网站seo:http://www.riyuseo.com/日本seo顶级团队!承接日本雅虎、日本谷歌关键词排名,
    日本优化:http://www.riyuseo.com/五年日本网站优化经验,各类日本外链资源丰富,日本雅虎优化效果好!业务qq:2776521686。
    日本乐天优化:http://www.riyuseo.com/日语优化关键词排名日本雅虎首页,让您的业务订单源源不断!
    日语优化:http://www.riyuseo.com/

  10. 各種偽造免許の製作です。偽造運転免許証:http://wayfarerbest.com/
    免許証偽造:http://wayfarerbest.com/会社の設立等の際に、運転免許証偽造必要な場合、お任せ下さいませ。免許証偽造:http://wayfarerbest.com/
    地下(アングラ)ビジネスの必需品、偽造身分証?各種証明書・架空Yahoo!ID・変造クレカ?等を取り扱っております。
    この免許証偽造業界での一番の老舗、いまだ絶好調!偽造免許書:http://wayfarerbest.com/

  11. wireless CCTV cameras make use from the laser waves, radar or radio to
    transmit the camera signals towards the receiver
    which images may be seen. Newer DVR’s have expandable memory and can include external
    storage playing cards. Dvr software review To do this it sends those images directly with
    a DVR and then for a i – Phone.

    Should something be taken from the premises, CCTV often captures the crime being committed.
    Another good thing about the HD DVR is that you may fast
    forward through commercials.

    In addition, articles relevant to career
    opportunities, jobs, matrimonial, blog post services and
    business directory. Buy cctv significantly The STM news industry publishes what is the news like daily STM news,
    weekly STM new an internet-based STM news.

  12. It’s true that electric razor cvs razors will help you
    save a lot of time, and over time they can be a cost effective investment.
    Waterproof electrical shaver fashions are gaining all within the popularity.
    Electric razor zits Power is no longer an issue to
    keep your electric shaver running.

    These statements, which will make explicit precisely what
    is Occam’s Razor, trace back on the great Greek philosopher,
    Aristotle. No less than you don’t have to hold a razor plus a shaving cream round so you’ll be able to
    shave while you’re at work.

  13. English is not my first language.Well I really liked studying it. This tip procured by you is very useful for good planning.

  14. dazzlin バイカラーニットTOPS:http://brandkarami.shop-pro.jp/?mode=cate&cbid=2011035&csid=0

  15. 仙台で噂のアロマリンパ 仙台店。
    アロマリンパ 仙台:http://asiankou.com/
    仙台駅近で全身仙台 マッサージのお店を探すなら、高技術完全個室激安マッサージサロンAsiankouにお任せ。
    アロマリンパ 仙台:http://asiankou.com/
    深夜2時までマッサージ 仙台受付!上手くて安い完全個室。仙台マッサージ高級店の技術と癒しをお客様の元に仙台スピード出張マッサージ。
    マッサージ 仙台:http://asiankou.com/

  16. Bed bugs can be a lot like parasites, these are very difficult to get free from.
    Bed bugs can be a lot like parasites, these are very difficult to get
    free from. Youth bed rails Bed bugs can be a lot like parasites, these are very difficult to get free from.

    Bed bugs can be a lot like parasites, these are very difficult to get free from.
    Bed bugs can be a lot like parasites, these are very difficult to get free from.

    You may also discuss the behavior with the celeb within a psychological aspect.
    Types of toddler bed rails regalo baby gate instructions
    While still for those who will be more inclined for the popular culture
    today, they might such as the film with the actors that bring the piece to
    life.

  17. If you have a very phone that uses Bluetooth technology, for example an i – Phone, turn off the Bluetooth
    function during the night or set the device to “flight mode”.
    B to ham radio equipment, microphones, amplifiers, tuners, and various other
    things which can be associated with all the radio.
    Uv82 This communication may take place over licensed frequencies to prevent the leaking of
    info or breaking in by other users.

    Routes: in Wulingyuan district through the scroll way of
    Baofeng Bridge right to the scenic spot. Cobra cxt 1035r Try Radio
    Darom, which comes from the Southern of Israel, with an unique Hebrew tunes assortment.
    taking a take a look at a diamond ring emblazoned Montblanc coop for the web you imagine for
    you in your self.

    Economy news that folks watch on TV just to get something to have a chat with their friends later apparently aren’t of great value.
    baofing about best baofeng
    antenna So even if you need to do not have some other medium in your hand
    to recognise the events occurring on this planet, the Hindi samachar could be just a lot more than sufficient.

  18. Before deciding to purchase toy storage bins, here
    certainly are a few things to be kept planned. Collect all the new Toy Story 3 characters like Woody,Buzz Lightyear,
    Jessie,Rex,Alien,MR Potato Head and many
    types of the other friends. Best nerf guns buy was guns ever So, let’s have a very breakdown in the different age brackets
    for buying childrens toys and choosing the top toys to ensure that they’re entertained for as long as is
    possible.

    Girl- See mom, Rahul isn’t returning my toy which you brought for me
    personally yesterday. When toys are interesting for
    many years, you may see children uniting and united inside a common activity.

  19. I have loaded your blog in Several totally different web browsers and I must say your blog loads a lot faster then most. Would you mind emailing me the company name of your web hosting company? My personal e-mail is: my mail. I’ll even sign up through your affiliate link if you would like. Thanks

  20. There are many other things to decide when selecting a used leather sectionals sofa
    to ensure that you happen to be choosing the correct sofa or sofa recliner for you.
    Some sofas are very huge according to the size
    of your respective room and may even well totally fill
    it up residing little space for anything at all else. This way
    at night, you can pull out your bed from your sofa with out one will ever know that this sofa is actually sleep.

    A friend of mine utilised to own sectional sleeper sofa,
    in accordance with her, it turned out the very best for
    the cause that it had been, amazingly, comfy.
    Daybeds, on the other hand, offer superior comfort and visual appeal over both sleeper sofas and futons.

  21. Do note however, this theme isn’t everyone’s
    cup of tea. There voices had lowered i only caught one or two of words.
    How to make a girl squirt It also comes in the
    bit handy since forming a relationship is surely an easy way to secure a lot of approval quickly.

    To also reach master your flower skills in conditions of how greatly obligation she could very well possess the power to handle, include her in your bridal shower.
    While not technically a “no-kill” shelter, AHS promises
    not to ever euthanize any healthy animals as it still has room to deal with them.

    In general you should have around an hour as a way to prepare for regular
    work, and as well one more hour to venture to work.

    Fingering Primarily – Whois.Domenca.Com – At times new feat by
    an adventurist on brand owned becomes news and few pride for motorists reassuring them
    they own the top model inside the market.

  22. Security Camera King includes a wide variety of bullet video cameras from 420 TVL to some whopping 700 TVL that delivers the industry ultimate in resolution.
    Utilizing a burglar camera inside the property that
    it is possible to hide to view what happens when that you are not there may be giving a great deal of
    parent’s reassurance. Security cameras for schools Guarding Professionals is often a renowned
    Security camera Find service company that may be characterised by customer-centric service.

    Infrared vision in cameras is usually available being
    a pert in the system itself, or, might be available for an add on later.
    If fact, shop-lifting has additionally witnessed a reliable decline
    following installation of surveillance camera
    systems.

  23. May I simply say what a comfort to find a person that actually understands what they’re discussing on the web. You actually know how to bring an issue to light and make it important. More people have to check this out and understand this side of your story. I was surprised that you’re not more popular given that you certainly have the gift.|

  24. CCTV in Vapi is employed mainly like a surveillance instrument to shield against crime.
    Therefore, in case you are planning to acquire Cctv Camera right digital
    video recorders, listed here are some in the things that you simply need
    to be aware of:. Cctv video splitter The functions on the CCTV Cameras are
    going to deter criminal activity.

    One can contact them for video cameras, home security system, access control, perimeter security and more.
    ntreţesut]) sunt convertite la un protocol standard recunoscut, cum ar fi
    MPEG-4, M-JPEG, JPEG2000 sau wavelet, care sunt unice
    şi nepotrivite.

  25. I enjoyed trying Boyer Milk Chocolate Peanut Butter Cups
    and writing a product review about them. The goal is pounds to grams per square meter constantly keep the body moving and to increase your weight-lifting endurance and cardio levels.
    Convert 500 grams flour to cups

  26. Ross Technology Corp is a company that specializes in steel products including non-slip flooring, security,
    and racks. You either stay clean and sober or you relapse
    and use drugs and alcohol. What does (( mean

    After reading this article, you should now be able texted tbh to answer
    the question, “What does debt financing mean. If you hear one long beep or repeated long beeps, there is most likely a problem with one or all of the computer’s memory modules.

  27. Amateur says:

    Muy bueno me encanta

  28. iphone6sカバー周辺機器専門店です。豊富なデザイン、豊な風格が盛んです。
    ファションで高品質のシャネル風のiphone6sケース:http://www.nziphone.com/とエルメス風のiPhone6s周辺:http://www.nziphone.com/は提供します。
    絶対あなだなりのiphone6s ケース ブランドがここで見つけできます。
    iPhone6s周辺:http://www.nziphone.com/

  29. 刀剣乱舞衣装:http://www.sakuracos.com/kosupure-ishou/tagyou/toukenranbu-online.html

  30. denver bachelor party

  31. Wow, marvelous weblog structure! How lengthy have you ever been running a blog for? you made blogging glance easy. The total glance of your site is magnificent, let alone the content!

  32. Conductor says:

    The question today is not how to get your music out there, but how to get people to care. How much does a Conductor earn? Conductor earns about A$240,000 a year http://conductingmasterclasses.eu/ Young or inexperienced conductors often work for nothing more than their expenses …

  33. 2016人気新作スーパーコピーブランド 通販,ルイヴィトンバッグコピー,ブランド財布コピー,ルイヴィトン財布コピー,スーパーコピー時計,ロレックス 時計コピーのスーパーコピーブランド 通販商品は
    発売、真心込めて最高レベルのルイヴィトンバッグコピー:http://mnaa-ca.com/bag/louisvuitton.htmlをお届けています。
    全商品写真は100%実物撮影です、スーパーコピー時計:http://mnaa-ca.com/watch.html
    品質も正規と同等レベルです。唯一の正しいURL:www.mnaa-ca.com。

  34. Kia es un fabricante surcoreano de automóviles con la oficina central en Yangjae-dong, Seocho-gu, Seúl, Corea del Sur, que inició su actividad en 1944, como fabricante de bicicletas y tuberías de acero. OSLO / 2012-10-18 / Razón tuvo Álvaro Leiva cuando dijo que el gavirista Humberto de la Calle, fue enviado en 1990 por el Presidente Cesar Gaviria al proceso de paz iniciado en Caracas, con el fin único de destruirlo para que la Constituyente del 91 que dio inicio a la apertura neoliberal de bienvenidos al futuro”, se pudiera imponer mediante el presupuesto militar de la guerra contrainsurgente.

  35. 2016人気新作シャネルスーパーコピーバッグ:http://www.ilovinshop.com/chanel-bag/のスーパーコピーブランド 通販商品は
    発売、真心込めて最高レベルのルイヴィトンバッグコピー:http://www.ilovinshop.com/louis-vuitton-bag/をお届けています。
    全商品写真は100%実物撮影ですルイヴィトンバッグコピー:http://www.ilovinshop.com/louis-vuitton-bag/
    品質も正規と同等レベルです。唯一の正しいURL:www.ilovinshop.com

  36. レーシックを受けようか恐怖でなかなかどうしても自分で決定できない、という相談をよく耳にします。実のところ、麻酔をしながらオペを行いますから痛みを訴えることはまずないです。危険性を学習したうえでここでなら心配なく行なえると納得する医療機関で執刀を行っていけば安全だと考えても良さそうです。

  37. Woah! I’m really digging the template/theme of this website. It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between usability and visual appearance. I must say that you’ve done a amazing job with this. Also, the blog loads extremely fast for me on Opera. Excellent Blog!|

  38. 有名ブランド品ルイ?ヴィトンiPhone ケース:http://cocoiphonecase.shop-pro.jp/など海外限定限定品
    ノベルティ、非売品、シャネル ブレスレット:http://accessory-brand.shop-pro.jp/
    ブランド ノベルティを500円~販売中! シャネル ブレスレット:http://accessory-brand.shop-pro.jp/
    毎日激安でお買い物できる シャネルノベルティ最安値
    シャネル ノベルティ:http://accessory-brand.shop-pro.jp/
    chanel iphoneケース:http://cocoiphonecase.shop-pro.jp/?mode=srh&cid=&keyword=

  39. Aeg, Amana, Ariston, Aspes, Balay, Bauknecht, Beko, Bluesky, Bosch, Bru, Candy, Corbero, Daewoo, Edesa, Electrolux, Fagor, Firstline, Haier, Hoover, Iberna, Ignis, Indesit, Lg, Liebherr, Linx, Miele, Neff, NewPol, Otsein, Philips, Rommer, Saivod, Samsung, Siemens, Smeg, Superser, Taurus, Teka, Thomson, Westinghouse, Whirlpool, Zanussi; y, somos Servicio Técnico Oficial de General Electric (según zona – consultar).

  40. I use some videos that say “includes third party content” while others that say “blocked in certain countries” (due to copyright).. Is it still possible for me to become a partner (considering I use all of the various other requirements filled).

  41. Marek says:

    Thank you for this article. It was very interesting to read. Best Regards

  42. Thanks for this post, i have found this to a great degree satisfying. i want to learn additional info regarding it.

  43. Luis Ezer says:

    Estate agents aldershot Hampshire

  44. Hi there to every one, since I am in fact eager of reading this webpage’s post to be updated regularly. It contains nice data.

  45. wonderful points altogether, you simply won a brand new reader. What may you recommend in regards to your submit that you simply made a few days in the past? Any positive?

Leave a Reply

Powered by Wordpress | Designed by I Design Blogs