9 Reasons Most Websites Fail

It goes without saying. If you’re an independent artist with career aspirations, having a website is non-negotiable. A professional without substantial web presence is an invisible one.

Of course, merely putting up a domain isn’t enough.  Not by a long shot. Browsing through an assortment of typical artist websites immediately highlights numerous mistakes: too much text, not enough visuals, missing vitals (i.e. what you do, where you’re located), counterintuitive navigation, no art samples, irritating elements (if you have to ask if something is annoying, it is!), and so forth.  

But even the “best” sites—those that follow all the “rules”—often fail to advance the career of the person they represent in any significant way.  Why? Well, here are 9 top reasons.

#1: Most websites are GENERIC

Bio—check! Calendar—check! Contact—check. Links—check!  Most artists follow the formula. It’s as if they ask “what pages are typical for an artist site,” and then they do exactly that. Here’s a better question: What content will immediately distinguish my presence from everyone else’s?

#2: Most websites are BORING

No jokes. No anecdotes. No warmth. No eccentricity. No character whatsoever beyond, perhaps, remarkable lackluster. Just fact, fact, fact…brag, brag, brag…award, schooling, accomplishment.  A website is not the place to demonstrate what makes you most like a robot. Instead, celebrate your delightful, intriguing, and quirky personality!

#3: Most websites are SELF-ABSORBED

A bio of me, photos of me, news about me. The most common word: “I.” Of course you should describe your background. Of course, you must demonstrate how you’re credible. But an unapologetic focus on first person appears narcissistic. Use the site as an opportunity to demonstrate your generosity and concern for others. Potent words:  you, we, community, collaboration, team, together, clients, eggplant (just because), students, friends, colleagues.

#4: Most websites are REPELLANT

They’re approached like a lecture, where the protagonist is a talking head and everyone else is expected sit in awe, listen passively, and somehow be moved. No opportunity for participation or discourse whatsoever. If you want to cultivate relationships and build trust, reject this unidirectional approach. Build a magnetic field. Host an interactive club.

#5: Most websites are POINTLESS

I regularly ask artists what benefit they hope to get from their site. “To get hired” is a common response. “Doing what, may I ask?” “Well, anything…”  In other words, they expect viewers to be so impressed that these folks will spend hours of their free time dreaming up possible employment opportunities. That’s highly unlikely. If there’s a main service you’re trying to sell, clearly explain what it is and why you are the best choice candidate. If not, rethink the necessity of a professional website.

#6: Most websites are AGNOSTIC

Sure, we understand what you’ve done. But what do you believe? Why does your artistry matter? What problems are you working tirelessly to solve? Accomplished artists are numerous. But those who stand for something—now that’s notebale.

#7: Most websites are SCATTERED

As artists, we live complicated lives with multiple income streams. To reflect that reality, our sites often feature multiple pages highlighting various things we do: performing, teaching, speaking, etc. But when too many independent avenues compete for attention, it gives off the jack-of-all-trades-master-of-none impression. Visitors wonder, “Is this person a serious teacher, or mainly a performer who teaches for extra income (or vice versa)?” One site should have one focus, unless a single theme weaves together various activities.

#8: Most websites are STERILE

They may provide tons of legitimate information. But it goes in one eye, out the other (websites are for viewing, right?). People don’t connect with facts or statistics. They do, however, respond to gripping stories. Paint us a narrative if you want your message to stick.

#9: Most websites are WHIMPY

Sure, you play the violin, teach piano, or compose music (like everyone else, their mother, and their pet turtle). But in which way are you the best in the world? How are you a superstar? Don’t focus all energy on proving competence! Instead, demonstrate what makes you a visionary leader.

And now the GLORIOUS NEWS!!!

The problems cited above are near universal. Which brings us to the glorious news: Even a little innovation and creativity goes a long way.  A website that’s 1) distinctive, 2) full of character, 3) generous, 4) magnetic, 5) direct, 6) angled, 7) focused, 8) narrative, and 9) bold immediately stands out, rising above the fray.

A website is not a resume. It’s the soul of your business, open to the public. Make every word count!

Related Posts with Thumbnails
Share and Enjoy:
  • email
  • Print
  • RSS
  • Facebook
  • Google Bookmarks
  • Digg
  • del.icio.us
  • Technorati
  • StumbleUpon
  • Mixx
  • Blogplay
  • Yahoo! Bookmarks
  • Yahoo! Buzz

243 Responses to “9 Reasons Most Websites Fail”

  1. visit says:

    Desired destination a chicken, butterfly or charging soccer player inside your binoculars, and snap a photo all with one particular unit. The truth of the matter, even now, is considerably in opposition to ideal. Electronic digital camera binoculars have been an bold thought that never extremely reached comprehensive upcoming; on your own won’t perspective a great number of models on sale any longer.

  2. read this says:

    It’s moreover a probability element for nonlife threatening health conditions, which includes arthritis, rest apnea, gallstones and gout; and for affective disorders, together with low self-esteem. With these types of a laundry record, experts say it is in the public’s attention for People in america in the direction of get rid of that further excess weight.

  3. Reviewers on top of that say the interface is easy in direction of retain the services of and is intuitive more than enough that even beginner buyers will be capable in direction of include their systems. Free of charge cellular phone guidance is yet another plus

  4. Best of all, right? All the individuals who appoint themselves
    protectors of true knowledge may find comfort in them without knowing why we can’t spend too muchtime together.

    I hit my lip on the situation, seo but didn’t know what your bedroom.

  5. 3 Make eating an pleasurable experience not something that you
    are taking this coursef One or more people are generally affordable plus highly affordable which delivers a
    behind-the-scenes san diego mortgage look at the
    doctor’s professional fee. For an acupuncturist and the hows san diego mortgage remain a mystery, Danesh said.
    If we stay here and here to help control inflammation. Once
    again, they will not be that important. Acupuncture lifts and
    san diego mortgage tightens muscle tissue. Like rivers
    of China in 1972.

  6. boy says:

    Thanks for the marvelous posting! I quite enjoyed reading it, you are a great author.I
    will remember to bookmark your blog and will come back someday.
    I wsnt to encourage yourself to continue your great writing, have a nice morning!

  7. Yo, anyone ever hear about that electrician in Tribeca called New York Electrician, 94 Chambers St, New York, NY 10007 (646) 415-6723

  8. diet foods says:

    Hello! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us beneficial information to work on. You have done a
    outstanding job!

    My site :: diet foods

  9. Sorry for my English.You completed some good points there. I did a search on the matter and found mainly folks will go along with with your blog.

  10. Paul Larkin, walter mitty journalist

  11. English not my native language.Hi my family member! I wish to say that this post is awesome, nice written and come with almost all significant infos. I’d like to peer extra posts like this .

  12. A lifting strap will help the rescuer to winch you up to safety.
    Boiling: This kills most types of disease-causing organisms and is the most recommended purification technique.

    S offering survival supplies that will help you be prepared to meet any contingency.

    Feel free to surf to my homepage; reviews on the Blackoutusa

  13. Layla says:

    As the admin of this website is working, no doubt very shortly it will be renowned, due to its feature contents.

  14. I’m not that much of a internet reader to be honest
    but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back down the road.
    Many thanks

  15. English not my native language.Hello. remarkable job. I did not anticipate this. This is a fantastic story. Thanks!

  16. I am delighted, I have to admit, extremely rarely do I encounter a weblog that is simultaneously educating and entertaining, and let me tell you, you may have nailed it. I am very happy that I discovered this in my hunt for something relating to this.

  17. On May 29, the Food and Drug Administration (FDA) announced
    that it’s beefing up its unsafe effects of sunlamp products for example tanning beds or tanning booths.
    More than 10,400 cases are diagnosed within the UK every year along with the incidence
    of Sildenafil Melanoma proceeded to
    go up by greater than four times ever since the 1970s.
    In the identical year, 8,420 individuals were predicted to die with this cancer.
    Preventing melanoma is often linked to older generations, however today you see more teenagers and
    teenagers spending excessive amounts of time from the sun.

  18. zabor ilenta says:

    Great remarkable issues here. I?

  19. Madeline says:

    іn case yʏou want, I’ll compose you articles.Copywriter searching foг work

  20. It’s an awesome paragraph for all the internet visitors;
    they will obtain advantage from it I am sure.

  21. Adolph says:

    These templates look awesome. I’ve an awesome idea for just one of them.

  22. Everything is very open and very clear explanation of issues. was truly information. Your website is very useful. Thanks for sharing.

  23. Merci, je n’y avait même pas pensé. Parfait !

  24. It’s genuinely very complex in this busy life to listen news on TV,
    so I only use web for that reason, and take the newest news.

  25. 討論區 says:

    Hiya, I’m really glad I’ve found this information. Nowadays bloggers publish just about gossips and web and this is really irritating. A good web site with interesting content, this is what I need. Thanks for keeping this web-site, I’ll be visiting it. Do you do newsletters? Can not find it.

  26. more info says:

    Banking monster HSBC helped wealthy clients crossways the domain bilk hundreds of jillions of pounds worth of tax. Image has seen accounts from 106,000 clients in 203 countries, leaked by a source in 2007.

  27. le domaine says:

    Merci pour toutes ces actualités !

  28. Merci pour toutes ces informations !

  29. Santos says:

    I think the admin of this web page is in fact working hard in favor of his site, as here every material is quality based

  30. Hello, all is going well here and ofcourse every one iis sharing information,
    that’s actually excellent, keep up writing.

  31. Stacy says:

    I know this web site provides quality dependent content and additional data, is there any other site which provides such data in quality?

  32. Very interesting subject, regards for posting. “Ok. Sex is fine. Sex is good. Sex is GREAT Okay, okay, we need men for sex… Do we need so many” by Sybil Adelman.

  33. Edith says:

    Hi there, everything is going perfectly here and ofcourse every one is
    sharing facts, that’s in fact good, keep up writing.

  34. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something enlightening to read?

  35. Howdy! This is my first visit to your blog! We are a team of volunteers and starting a new project in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvellous job!|

  36. There is lot more you can do with recent iPhone/iPod Touch.
    2) If you have the original packaging – be sure to include this in the image.
    Spirit must be the simplest and quickest ### contextlinks2###

  37. First off I want to say great blog! I had a quick question which I’d like to ask if you do not mind. I was interested to find out how you center yourself and clear your thoughts prior to writing. I have had a hard time clearing my thoughts in getting my ideas out. I do take pleasure in writing but it just seems like the first 10 to 15 minutes are usually wasted simply just trying to figure out how to begin. Any recommendations or hints? Many thanks!|

  38. Excellent blog! Do you have any suggestions for aspiring writers?
    I’m planning to start my own website soon but I’m a little lost on everything.
    Would you suggest starting with a free platform
    like Wordpress or go for a paid option? There are so many options out there
    that I’m totally confused .. Any ideas? Thanks!

  39. Thanks for ones marvelous posting! I certainly enjoyed reading it, you happen to be a great author.I will make certain to bookmark your blog and may come back very soon. I want to encourage continue your great work, have a nice holiday weekend!

  40. Great post. I was checking continuously this weblog and I’m inspired! Very helpful info specially the remaining phase :) I care for such info much. I used to be looking for this certain information for a long time. Thanks and good luck.

  41. It’s great that you are getting thoughts from this paragraph as well as from our discussion made at this time.|

  42. Hiya. I was contemplating adding a link back to your blog since both of our websites are centered around the same subject. Would you prefer I link to you using your site address: or website title: . Please let me know at your earliest convenience. Thankyou

  43. Every weekend i used to go to see this web page, as i want enjoyment, for the reason that this this web site conations really nice funny information too.|

Leave a Reply

Powered by Wordpress | Designed by I Design Blogs