How to Sell $200 Concert Tickets at the Last Minute

Recently, I was contacted by a friend in a predicament. She would be hosting a fantastic benefit concert in downtown New York City with a cast of virtuosi including two who were WORLD FAMOUS musicians.  Tickets were *just* $200 apiece, a small price to pay for such a glamorous, epic, and meaningful event.  A once in a lifetime opportunity, really. 

The snag–It was just a week away, and only 40 out of a possible 250 seats had sold thus far.  What advice did I have?

Well, normally I’d explain that marketing takes time…a detailed, clever plan should be created and implemented at least 2-6 months beforehand…a Facebook and poster campaign just wasn’t going to cut it…blah, blah, blah.  But this was no time for lectures and Monday morning quarterbacking.  For whatever reason, efforts up until this point hadn’t worked.  She had a real problem and needed real solutions.  Fast.

So here’s where things stood from my perspective.  Event design wasn’t the problem. It would undoubtedly be unique, memorable, and a good time for all.  It wasn’t the price tag either.  There were surely plenty of folks in the NY region with the means and willingness to shell out that kind of bread to experience something like this.  But who were they, and how could they best be engaged on such short notice? 

Turning things around would take some serious time, work, and smart strategizing.  But attracting another 200 or so patrons was absolutely feasible. Even in a week. Below were my suggestions. 

1)       Hotels. Tourists are the perfect audience for this kind of event.  They’re in the market for amazing experiences, especially when visiting a city like NY, and are more likely to have an open schedule than locals.  Contact high end hotels in the area, meet with the concierges, and offer an incentive ($20-30 for each ticket sold).

2)      Cruise ships.  “Cruisers” are another kind of tourist on the lookout for amazing art.  NYC has a port for cruise ships.  Research which boats will be docked there for the night, and make a similar deal with the activities director as was outlined in #1. 

3)      Half-price line.  Times Square has a line for people to buy discounted same-day tickets to Broadway shows.  Every person there is 1) in search of great entertainment and 2) hasn’t solidified plans yet.  On any given day, there are also a few dozen people who market various shows, passing out informational fliers and answering questions.  With your incredible one-night-only offering, this is an ideal place to connect with eager cultural omnivores.    

4)      Restaurants.  Restaurants, both high end (i.e. The Rainbow Room) and trendy (i.e. Carnegie Deli), provide opportunities to meet tourists and locals.  In this case, I’d recommend seeking permission from managers to send friendly strolling musicians who can play a little, schmooze, talk up the event, and sell tickets.  Many restaurants will love this idea; their customers get a special experience at no cost to them. 

5)      Celebs.  Yours is a big deal event: for a meaningful charity and featuring famous performers.  Well, celebrities like to be around other celebs.  So why not go after the rich and famous?  Contact Donald Trump, movie actors, and other household names.  After all, they’re just people.  As an added incentive, why not ask these superstars to participate in a photo op, or to offer quotes about your cause that can be shared with the media? Appealing to this group brings several advantages. They should have no trouble coughing up the admission fee (might donate significantly more…). Additionally, the more celebs in attendance, the more perceived value your event has to others.

If you know some celebs will be attending, one strategy is leaking their names to the press.  An even better idea–don’t announce the names, just the fact that mystery superstars will be there.  This kind of surprise can get people talking and motivate them to attend.  After all, there’s a chance they’ll be able to rub shoulders with their favorite icon.

6)      Entrepreneurs.  Another group to consider is self-made entrepreneurs who believe in your cause.  A personal invitation may lead them to invite friends as well.  Why not offer to make special mention of them and their business during the show?  Everybody loves the limelight.

7)      Radio giveaways.  Offering local radio stations a pair of tickets to give away is good for everyone involved.  They get something valuable to offer listeners, the lucky winner gets an amazing gift, and you get free publicity.

8)      Buzz.  Hosting a benefit with famous performers is newsworthy in itself.  But if it hasn’t yet picked up traction with the media, try something so outrageous, unusual, or controversial a few days before the show that news organizations will have no choice but to jump on it. 

9)      Other options.  There are many other places to reach potential audience members for this kind of show: related arts events, golf ranges, government offices, cigar bars, school board meetings, box seats for sporting events, country clubs.  The important thing is to connect with populations who might actually be interested, create rapport, and make a compelling pitch. 

If you hope to sell concert tickets for $200, or even $20 (or $2 for that matter), it’s essential to architect an event that delivers at least as much value as the cover price.  But if you’ve done that, there is a way to populate it, even if tickets are expensive and time is short.  The process is a bit like working through a puzzle.  The solution may not be easy, but it can be discovered.  Be creative, be strategic, be buzzworthy.  Good luck!

Related Posts with Thumbnails
Share and Enjoy:
  • email
  • Print
  • RSS
  • Facebook
  • Google Bookmarks
  • Digg
  • Technorati
  • StumbleUpon
  • Mixx
  • Blogplay
  • Yahoo! Bookmarks
  • Yahoo! Buzz

187 Responses to “How to Sell $200 Concert Tickets at the Last Minute”

  1. I realize there are lots of opera addons that help take care of saving images, but the things i is specifically looking for is, one which can allow me to simply insert the picture link and it will download the picture from that hyperlink.. Reason being, the photos I have always been saving is definitely has their particular own individual link and never on the same page itself..

  2. How do I make my joomla made website be on the web?

  3. I would like to thank you for the efforts you’ve put in penning this blog. I am hoping to check out the same high-grade blog posts from you in the future as well. In truth, your creative writing abilities has inspired me to get my own, personal blog now ;)

  4. My wordpress blog with Arras theme shows different on different PC. Ideal on one COMPUTER, but wiered on the additional?

  5. When could it be time to purchase a new pc?.. Some people I have talked to told me the good to purchase a new pc every two years however that could be expensive for most of us. I always believed every 4-5 years… What is your opinion about this?.. The computer I actually own is certainly 11 several weeks old?.

  6. Most of the files in the Wordpress theme I have result in. php. I would really like to be able to make the text changes on screen in the Wordpress theme, also, how do you add extra pages, etc?.

  7. Great blog! I am loving it!! Will be back later to read some more. I am taking your feeds also.

  8. Very well said, your blog says it all about that particular topic.:*’`.

  9. my sister and I want to start a blog page together?

  10. We are working on an educational website and the owners wanted an article section where I put content articles they indicate on the site. The articles come from news/magazine and other online article/new resources. I have been record? Article Obtained from: (URL)? and a link to the original article. I thought that was more than enough, but I possess heard from a friend that it isn? to.. This site is definitely NOT however publicly on-line, so I can transform things to become legal just before it becomes a legal problem… So what do I need as being a citation to ensure I put on? t infringe on anyone? s copyright?. Do I need to perform anything else other than listing a citation & link to end up being legal?.. Thanks a lot all to get helping!. SRGR.

  11. Can I move a secondary Tumblr blog to another account?

  12. How can I drive more traffic to my railroad blog?

  13. Is a Wordpress or Blogspot a better place to sponsor your blog?

  14. Could it be true that blogs are simply forum discussions with rss that would allow the user to view what they wanted to watch more convieniently? Can be that all right after?.

  15. Where may i find free of charge images?. Which images are usually considered free?. When is it ok to insert an image from a website?.

  16. Where any one body of educated men, of whatever denomination, are condemned indiscriminately, there must be a deficiency of information, or…of something else.

  17. You completed a number of fine points there. I did a search on the subject and found a good number of persons will have the same opinion with your blog.

  18. I work for an organization that provides information to people on numerous topics. If we send a link to copyrighted web content (such as a page on the IBM web site) are all of us infringing on that content’s copyright? I’m just pretty certain we usually are — if you can point me personally towards relevant legal precedents, etc . that would be great.. Keep in mind that I’m currently pretty certain that we can freely use the URLs. What I absolutely need is legal documentation of this fact, to create our business attorney happy. Thanks!.

  19. How Can I Copyright Protect Stories and Content articles on My Website?

  20. Hi We are trying to preview articles from blogger on a different site, where the most recent content would show up and could link to the blog by itself. I have researched enough and read about rss. I can code html, xml etc . I would really appreciate any help.

  21. Useful information. Fortunate me I discovered your site unintentionally, and I am stunned why this accident did not happened in advance! I bookmarked it.

  22. Desert safari offers like to be on the high end of life, Desert Safari Dubai is the activity to indulge yourself in. Located amidst vast dunes and deserts, Desert Safari offers in Dubai offers all the thrill seekers a worthy return of each dime spent. Just when you think you feel like escaping city’s soaring skyscrapers, you don’t have to tread far to get all the adventure that awaits you during trip

  23. To a great many people the entire experience of Dubai desert safari rotates around the courageous wander of ridge bashing where situated in a 4×4 vehicle you appreciate bashing sand rises. This is unquestionably one of the value attempting encounters amid Desert Safari Dubai where you have an astonishing time as well as get the opportunity to get the vibe of the desert without walking around.

  24. Gulf Ventures – Day Tours: Best desert safari in town ! – See 60 traveller reviews, 22 candid photos, and great deals for Dubai, United Arab Emirates, at TripAdvisor.

  25. Desert Safari Deals – airline reservation, alain weekend, cruises from dubai, desert safari, desert safari deals, desert safari dubai, dhow – Find Address, Phone Number, Reviews, Rating & Map Direction. Visit or download mobile app.

  26. Anette says:

    Very great post. I just stumbled upon your blog and wanted to say that I have truly enjoyed surfing around your blog posts. After all I’ll be subscribing for your rss feed and I hope you write again very soon!

  27. Looking for the best desert safari tour in Dubai? Funtours offers a range of Dubai desert safari tours at extremely affordable prices! Book your trip now!

  28. I shared your article on Reddit. Great blog. It is like you wrote the book on it or something. Your posts are a shock.

  29. Jesse Grillo says:

    Your page is followed by my bestie. I shared your article on my Wordpress.

  30. cannabis app says:

    Thank you. That is a smart way of thinking about it.

  31. Jesse Grillo says:

    I really like your writing style and how well you express your ideas. Who raised you? They deserve a medal for a job well done. Interesting content. I am trying to learn more about this topic. My boyfriend wants to be a master in this subject.

  32. Spot on with this post. Instagram pros would agree with you. Thanks for sharing your info. Your website really maked me think.

  33. Nice Scripts says:

    wireless headphones are the best because they do not have those bulky wires”

  34. I was discussing with a good friend of my own on this article and regarding mobile number location tracker too. I believe you made a number of very good points on this page, we’re also looking forward to keep reading stuff from you.

  35. Dhow cruise is the second visited tour in Dubai; our dhow cruise operates in Dubai marina and creek with the high quality of food and 2 hours of cruising. We provide pickup and drop off to your home or hotel, we provide best Arabian Desert safari in Dubai. We also provide Dubai city tour, Abu Dhabi city tour, hatta tour, overnight desert safari; we offer some of best desert safari deals on discounted price. We also arrange group desert safari at best prices

  36. Hi and thanks for the amazing post! I really liked it.I will ensure that I save your site and will often return in the future. I would like to suggest you to ultimately continue your excellent job, maybe try to think of free new movies online as well, have a great morning!

  37. Breann Bash says:

    Ads which are displayed in a video form on a website is known as a video ad.

Leave a Reply

Powered by Wordpress | Designed by I Design Blogs