How the Arts Can Stay Relevant and Adapt to our Changing Culture

The presentation below, by Diane Ragsdale, is one of the most powerful talks I’ve heard on the state of the arts in a long time.  After arguing that the arts have lost their way in today’s quickly changing society, she makes a series of concrete suggestions that can help get us adapt to the culture change and regain our relevance. 

“You may hear these ideas and think…hmmm…we’re already doing this. Or that would never work for us. Or we don’t need to do any of these things; we’re doing just fine.  And I am sure you’re correct in each case,” Ragsdale jokes. 

Highly recommended for both artists and arts administrators.  This is a long video, but it’s well worth your time.  To help organize, here are her major suggestions:

  1. 11:13     Don’t conflate big numbers with big impact.   More important than number of people who buy your product is the depth of their loyalty and the quality of their engagement.
  2. 13:11     Go cellular.  Create small, personal social networks who experience your art as a community.
  3. 14:48     Go slow.  People do have time to experience the arts, even if they say they don’t.  There is a slow food movement; why not a slow art movement?
  4. 16:45     Free the art, and free the people.  Concert halls may no longer be desirable for today’s audiences.  Give music away (free and low cost) to develop awareness.  Allow patrons to become devoted participants.  Patron as critic. Let go of artistic hierarchies–it’s all valuable.  Diversify your art. Be prepared to lose old customers to gain new ones. 
  5. 25:35     Be a concierge.  Help people make decisions.  Create alliances between arts organizations, instead of competing against one another.  Customize packages or create themes that cut across genres and types of products.  Celebrate “cultural omnivores,” and make it easy for them to explore. 
  6. 30:11     Focus on seeing better, rather than selling better.  Instead of simply trying cool new marketing tactics, answer a more fundamental question: why don’t people care more?  The challenges facing the arts are not new; we’ve been moving in this direction for 30+ years.  The goal should not simply be garnering enough financial support, but ensuring relevance that will carry us into the future. 

Diane Ragsdale on Surviving the Culture Change (Full Remarks) from Arts Alliance Illinois on Vimeo.

Related Posts with Thumbnails
Share and Enjoy:
  • email
  • Print
  • RSS
  • Facebook
  • Google Bookmarks
  • Digg
  • del.icio.us
  • Technorati
  • StumbleUpon
  • Mixx
  • Blogplay
  • Yahoo! Bookmarks
  • Yahoo! Buzz

183 Responses to “How the Arts Can Stay Relevant and Adapt to our Changing Culture”

  1. 30060-1 says:

    Please forgive my English.I was just searching for this info for some time. After 6 hours of continuous Googling, at last I got it in your website. I wonder what is the lack of Google strategy that don’t rank this kind of informative web sites in top of the list. Generally the top web sites are full of garbage.

  2. Adult toys, for males, are just a means to aid relieve tension as averse to
    women. Get some great ideas for introducing
    the fascinating and important story of Rosa Parks on your preschool class.
    How to make an easy pocket Pussies Me pussy This
    is really a mystery containing baffled people considering
    that the start of your energy.

    Thus, users would sometimes get to imagine
    that they can are having fun with real male genitalia.
    Hippocrates thought the womb wasn’t a hard and fast item but wandered around the body
    searching for trouble.

  3. and Cisco network services together with the help in the successful completion of a radio mesh network.
    The new small sensors during these models provide delivering higher reading accuracy and improved
    energy efficiency. In a regular membership version there isn’t
    any support of MMS messages along with the use of MP3 files as ring tones.

    Threats include platform specific risk and many other flaws.
    What you need to do is make sure which you manually enter as part of
    your.

    Due to its success, the 8-screen video
    news service was likewise launched which had been way ahead in the standard 4-screen. best wireless hd security Camera using outdoor home security cameras reviews An Online Breaking News web portal enables to hold on to rich-colorful animation, graphics and in addition introduced news feeds.

  4. Also thru my pain, I was able to teach my husband how to let go.
    Why is there no heat in my dryer Within this whirlpool cabrio dryer troubleshooting codes Cabrio Series Gas Dryer, you may receive some really awesome features which will greatly benefit your laundry.

    With Valentine’s Day coming, this quaint get-away is perfect to get a romantic
    excursion. Are there any campers that use alternative causes of energy for fuel (solar panel
    technology, chargeable battery, etc.

  5. I sorry for bad English.Keep functioning ,splendid job!

  6. hero says:

    Also thru my discomfort, I was able to show my spouse how to let go.
    Why is there no warm in my clothing dryer Within this kenmore cabrio clothing dryer problem solving requirements Cabrio Sequence Gas Dryer, you may get some really amazing functions which will significantly advantage your washing laundry.

    With Valentine’s Day arriving, this charming get-away is best suited to get a romantic
    excursion. Are there any people that use substitute causes of your for power (solar panel
    technology, rechargeable battery power, etc.

  7. I sorry for bad English.Wow, amazing blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is magnificent, as well as the content!

  8. Jolie says:

    Hello, i feel that i saw you visited my blog thus i came to return the
    prefer?.I’m trying to in finding issues to improve my web site!I guess its
    adequate to use some of your concepts!!

    my web site Jolie

  9. Rebbeca says:

    Activation of the blood circulation: 6 (Level of evidence: A1) Massage and warmth therapy (radioation, conductien or conversion) can create a far better blood flow near the
    skin, subcutaneous, muscles, ligaments, pills and also ligaments.

    my blog: Rebbeca

  10. Touche. Great arguments. Keep up the amazing work.|

  11. Leticia says:

    So, at the ease of our house, we will now have the ability to get the cheesecakes of our taste without needing
    to go directly to the store someplace far away
    to purchase it. But prior to buying the cheesecake, there are a very few things that we
    have to take into consideration adhering to a certain that
    makes it less complicated.

    my web site boston mudcake – Leticia,

  12. If you love modern cinema, you will not be at a
    loss for films to view that have been made in recent years.
    It was a long drive from Deadhorse, Alaska to Santa, Cruz, Chile for a bottle of Viu Manent’s Secreto.
    If you’re going into a profession such as law or medicine, knowing the Latin roots of Spanish can also
    help you pick up the specialized terms they use more easily.

  13. Tɦerefore, one sɦouldn’t neglect the planning and elegance
    οf their garden or yard fencing and provides them the eye they merit.
    Hogs wil often root under wire mesh fencing loke field fence.
    They also аssist in maintаіning the operating еnvironments necessary to continue information processing and deliverʏ activities.

  14. Ok, so i wanted to make my bedroom very special at a low price
    and high quality. Then, i found this wallpaper from startonight, which is lighting during
    the night. But… if you take a look at the pictures, you can see that
    the people and items from this wallpaper from startonight, are
    simply escape from the wall. Imagine how strange and nice is to see your
    mural wall art during the night, while is glowing and
    the things are simply getting our of the wall. I don’t intend to
    call it advertising, but i am so amazed about this special wallpaper
    since i have it on my bedroom, that i feel to share to everyone and to offer you the same pleasures i have now.
    And is way cheaper than everyone expected. I found it at http://www.amazon.com/s/field-keywords=mural+3d+startonight&rh=mural+3d+startonight but make sure
    that you look for the 3d ones, because there are wallpapers
    that are not 3d too.

  15. If some one needs to be updated with hottest technologies afterward he must be pay a quick visit this
    website and be up to date everyday.

  16. Tabitha says:

    If it sounds too excellent to be real, it most likely is – everyone has heard this age-old saying before.
    One “Chattanooga Times Free Press” writer, however, discovered simply just how
    much water the stating still holds when his community recently sustained hail damage.You will not need to in fact promote anything in your remarks.
    All you have to do is to be useful to individuals.

    Go the extra mile to provide them with the information that they are searching
    for. This will motivate individuals to click your signature
    to discover more about you.Setting
    a main objective of earning money online requires a planning for success.
    The strategy you put together require appropriate research study and
    you must take the “child steps” in the direction of accomplishing success.

    Asking an old concern may help lose some light on creating your plan, how do you eat an Elephant?
    The response, one bite at a time.I do not imply to tease this certain business,
    which is why I’m not discussing them by name or providing you enough info to make an informed guess.
    Since this problem affects companies and organizations of all
    shapes and sizes, that’s. I’ve seen numerous
    instances when business jumped out with an effective air travel of
    marketing messages, only to discover that the
    folks who in fact had to deliver on those messages just weren’t prepared to handle the responses.I likewise love seeing the
    advertising campaign by Proctor and Gamble, “Thank you, Mom”.
    Even if it is a marketing agency illinois [Tabitha] campaign, it appears genuine
    and reminds us all that mothers have to be thanked.
    When I watch the Olympics, their ads make it look like
    Mom’s Day.Make a business strategy; you have to
    have a strategy. Plan your daily activities for one month at a time.
    Bring them out, weigh the outcomes, modify internet marketing if need be
    and afterwards prepare for the next thirty days.Gone are the bubble days when you could anticipate a bidding war on your piece of home.
    Today, anticipate intense haggling and a lot of compromise.
    A residential real estate specialist can assist assist you
    through the process to assist you reach an affordable deal.
    So when you do set the rate for your property, be prepared for it to drop considerably.Having a
    strong warranty is a fundamental part of your sales copy.

    If you desire people to purchase your product, you
    have to first provide them some reassurance. By showing self-confidence
    in your own product, you help to impart that sensation in others.
    Their fears about purchasing will be put aside if you can show that you are
    confident about exactly what you’re offering and that you will certainly assume all the danger.
    This works like a mental trigger and immediately makes the prospect feel comfortable.

  17. The online world guidelines. Let’s face it. The web arrived
    some years earlier, and it’s right here to stay.
    Who would have pictured 10 years ago how far we have come now?

    When speaking with a pal in person in a nation halfway throughout the world was unheard of, there was a time.
    Now, we have videophones and web cams that make this possible.
    Our modern lives have evolved to move around the virtual. Gone are the
    pen and paper days, when owning a business meant files to be processed and filed by
    hand, hard copies of company authorizations needed to
    exist and you needed to have actual workplace space to
    be able to work. Nowadays, we can begin an online company without the headache of standing in line or pulling filing cabinets open.The basis for these advertising reward opportunities is something called authorization advertising.
    Rather merely, approval advertising suggests that before a marketer bombards
    you with his message, he needs to first ask you
    well and state please. When he gets your authorization, and just then, he can play his ad.

    Given that you’re most likely not going to consent without getting something out of it,
    the marketer will offer you some sort of reward for seeing the advertisement.
    You get the benefit and the marketer gets his message out.
    Everybody is happy. Almost exactly what it comes down to is
    that you as the advertising customer get a little cut of the advertising income.However this
    situation didn’t take place in a large company. Considered that you might
    count the company’s personnel on one hand and not utilize all the fingers,
    it was more like the pinkie wasn’t working with the thumb.Some examples of companies that make use of viral marketing in their online
    video marketing projects would be Audi, Nike, Coca Soda
    and most recently Old Spice. Now a lot of us have seen the
    funny Old Spice marketing Projects about
    smelling like a man and not a woman!Let your sale be
    understood. advertising has actually always been the ultimate device for item awareness.
    Time has actually proven its efficiency. Nevertheless, when you promote, do not
    adhere to one medium. It is finest that you utilize everything readily available,
    especially when it is free. Distribute text messages, promote on online
    classified advertisements, send out e-mails, post signs and many others.
    Extensive advertising enables you to send your message to your
    possible purchasers; no matter what part of the
    nation they are in.If they have had the discipline to wake up earlier to do their internet Marketing agency Il mlm,
    or avoiding leisure time, or truly seeing to it
    they do those 10 daily advertising things they have to do each day without fail, have
    you done that and done it to the very same degree?Anticipating instant results with SEO
    will certainly lead you to making a great deal of unnecessary errors.
    Patience is a should for SEO. You will certainly be rewarded
    with long term traffic. Are you prepared to strike the very first page for keywords that get countless searches per month?
    You should be prepared to develop links, create special material and put in the time to have everything in location, then you can just forget getting
    ranked for any keyword.Again, discovering from
    the wrong teachers will get you caught in a circle of failure!
    When it concerns finding out online marketing skills, ensure that you are discovering from somebody who has great track record.

  18. Clay says:

    But what really makes the Time Metal such a joy over its competitors is its measured strategy to
    being a smartwatch.

  19. warez says:

    That is a very good tip particularly to those fresh to the blogosphere. Brief but very precise info… Appreciate your sharing this one. A must read post!

  20. Right now it seems like BlogEngine is the top blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?|

  21. Samsung es una marca coreana que comenzó su andadura en 1938 y es una de las más importantes empresas de Corea del Sur en todo el mundo. En 2004, Samsung firmó una alianza con Sony que se dedica a la fabricación de pantallas de cristal líquido para televisores, con una enorme capacidad de producción. La marca Samsung se caracteriza, también, por la calidad y originalidad en el diseño de todos sus aparatos, así como su atractivo y sobriedad. La rama de la gama blanca de SAMSUNG ha desarrollado una línea muy personal de aparatos de aire acondicionado.

  22. What’s Going down i’m new to this, I stumbled upon this I’ve found It
    positively helpful and it has aided me out loads. I am hoping to
    contribute & help other customers like its aided me.

    Great job.

  23. It’s really a great and useful piece of information. I am glad that you shared this helpful information with us. Please keep us informed like this. Thanks for sharing.

  24. click says:

    What’s up, after reading this amazing paragraph i am too happy to share my familiarity here with friends.|

  25. title check says:

    Yours is a point of view where real intelligence shines through. Buy a used car wisely!

  26. If you desire to take much from this piece of writing then you have to apply these methods to your won weblog.|

  27. Solicita este servicio si necesitas que un técnico de Fagor te ayude a sacar mejor partido de tu electrodoméstico. Nuestros clientes y nuestra experiencia nos dan plena seguridad de que somos profesionales a los que puede acudir si necesita asistencia técnica. Un servicio inmediato, eficaz y económico son las bases de las que partimos y con las que trabajamos, siendo nuestro afán de cada día el conseguir mejorar nuestra asistencia técnica ofrecida.

  28. Elodia Hanry says:

    El Precio, el Coste Límite Anual y el Pago de Sustitución se actualizarán el 1 de enero de cada año en que el contrato esté vigente de acuerdo al IPC, considerado como el valor acumulado real, del periodo de noviembre a noviembre del año anterior a la aplicación de la variación, del Índice de Precios al Consumo General, publicado por el Instituto Nacional de Estadística.

  29. Ramiro Meggs says:

    You really make it appear so easy with your presentation however I to find this matter to be really one thing which I think I would by no means understand. It kind of feels too complex and extremely extensive for me. I’m taking a look forward in your next submit, I’ll attempt to get the cling of it!

  30. purple hats for weddings ebay says:

    Great ¡V I should definitely pronounce, impressed with your site. I had no trouble navigating through all the tabs as well as related information ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your customer to communicate. Nice task..

  31. I just bought business program pro, but I still don’t quite understand how to estimate/compute the start-up costs intended for starting a business, in my case an online business in that. Can there be a internet site that can assist me? Any suggestions? Thanks.

  32. I believe this is one of the so much important info for me. And i’m glad studying your article. However wanna observation on few general things, The site style is wonderful, the articles is in reality nice : D. Good process, cheers

Leave a Reply

Powered by Wordpress | Designed by I Design Blogs