Audience Engagement Strategy – New Music, New Presentation!!!

Conventional wisdom argues that audiences only like the familiar.  They’re only interested in concert experiences where they can hear the music they already know and love.  This mindset is certainly embraced by most booking agents, presenters, and orchestra programmers.

My experience indicates otherwise.  People seem to love the new.  They can’t wait to get their hands on the newest gadget, try the latest restaurant, or check out a film on opening weekend that “is so unexpected it will blow your mind away.”  Most love the roller coaster ride. 

As long as they make a connection and know they’ll be OK.

I direct a group at Duquesne University called The Accidental Collective. My article Re-Imagining the University Ensemble Experience explored the entrepreneurial structure of this ensemble.  But our artistic mission is just as important.  We strive to create shows that will attract large audiences (resulting from a combination strong marketing and compelling productions), and bring them enthusiastically to their feet, all through the lens of contemporary and unfamiliar music. 

One of our strategies is presenting a wide variety of musical genres, languages, and aesthetics.  This way, everyone finds something familiar alongside new elements.  With an understanding that we live in a visual society, we also aim to make beautiful theater: costuming, lighting, staging, transitions between piece, multi-media elements, positioning, etc.  Additionally, we prioritize making every programmed piece completely our own in some way, distinguishing it from any version that other groups have played.  (So there, conventional wisdom…)

Below is a video sampler of The Accidental Collective from last year, providing a glimpse into our explorations.  This season, our new line-up is already pushing the envelope even further.  Please enjoy!

Related Posts with Thumbnails
Share and Enjoy:
  • email
  • Print
  • RSS
  • Facebook
  • Google Bookmarks
  • Digg
  • del.icio.us
  • Technorati
  • StumbleUpon
  • Mixx
  • Blogplay
  • Yahoo! Bookmarks
  • Yahoo! Buzz

102 Responses to “Audience Engagement Strategy – New Music, New Presentation!!!”

  1. Antonio says:

    Hey, this is a really nice site you have here and I just watend to drop a friendly message. It has a lot of potential, actually my son ad I run a couple blogs ourselves like this. To be honest, I’m kind of old school and I really didn’t get into the digital stuff until I saw him making $110 per DAY off a cheap little site he had thrown together in less than a few hours! I was literally floored. You see I had lost my job about a year and a half ago, so trust me I know what it’s like when life drops you on your knees and makes you cry for relief. I called everyone I knew and a whole lot of people that I didn’t just to get my $42,000 a year office job back (which I had held for almost 15 years). If it wasn’t for my son, I have no idea where on earth our family would be. Our whole family does this for a living now, full time and self employed and we make about $15,687 between the three of us combined. I really think you should just consider giving it a go, it’ll only take a minute of your time to look at the video: Your destiny should be your hands alone. Just trust your gut and make the change you need. Hope to see you on the other side!

Leave a Reply

Powered by Wordpress | Designed by I Design Blogs