The Success Equation Most Musicians Get Wrong

“People don’t buy what you do.  They buy why you do it.” 

Such is the claim made by Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone to Take Action, in the compelling video below.  And the message couldn’t be more apropos to musicians.

 

 

 

 

I’ve asked musicians from all over the country why they chose music as a career path.  By far, the two most common responses are:

  1. Because music is something I love
  2. Because music is something I’m good at

Now, if you do choose this vocation, let’s hope it’s something you’re passionate about and an area where you excel!

But those explanations are not a mission.  They’re not a vision. They provide no clues about what makes your work powerful, and offer no persuasive reason for others to buy your CDs, employ your group, hire you to their organization, attend your music school, or purchase anything else you’re selling. 

Sinek is correct.   As musicians we all know what we do (i.e. play amazing clarinet, teach piano), and usually how we do it (high quality chamber concerts, private lessons).  But the why is oddly absent for too many of us in the trenches. And our counterparts who get this equation right quickly rise to the top.

If we took his advice, why would be the single most important issue.  As we worked our way outward through the concentric rings of how and then what, we might even stumble onto completely new, different, and uncommon solutions. 

Hoping to attract a bigger following or get better gigs? What’s your why?

 

Related Posts with Thumbnails
Share and Enjoy:
  • email
  • Print
  • RSS
  • Facebook
  • Google Bookmarks
  • Digg
  • del.icio.us
  • Technorati
  • StumbleUpon
  • Mixx
  • Blogplay
  • Yahoo! Bookmarks
  • Yahoo! Buzz

95 Responses to “The Success Equation Most Musicians Get Wrong”

  1. sobna vrata says:

    sobna vrata sobna vrata sobna vrata sobna vrata sobna vrata sobna vrata sobna vrata

  2. Aw, this was a very nice post. In thought I wish to put in writing like this moreover � taking time and precise effort to make an excellent article however what can I say I procrastinate alot and in no way appear to get one thing done.

  3. I really like what you guys are usually up too. Such clever work and exposure! Keep up the awesome works guys I’ve included you guys to my personal blogroll.

  4. Aw, this was a really nice post. In thought I wish to put in writing like this additionally � taking time and actual effort to make a very good article but what can I say I procrastinate alot and certainly not seem to get something done.

  5. GWYN says:

    I’ve been into blogging for quite some time and this is definitely a great post. I signed up for your newsletter, so please keep up the informative posts!

  6. Are you certain about that?

  7. o12 opinie says:

    A ring-shaped of applause for your post.Much merit again. Willpower read on…

  8. Dave Koors says:

    Mack I think the requirement is eight conference games, so you are probably right. I was more playing devil’s advocate in case the magic number is 6 or 7.

  9. JC I believe it speaks volumes that Commisioner Bowlsby seems to be talking in circles. Talking about all possibilities but commiting to none.

  10. Verla Frusci says:

    Wow! Thank you! I continually essential to write on my website anything like that. Can I involve a aspect of one’s publish to my internet site?

  11. hogan uomo says:

    Xu Meng quickly smooth things over: misunderstanding little misunderstanding, Premier Zhu Never mind, Master Zhao likes to joke, and today thanks to his shot, otherwise Yiyi side of the machine it is also bad repair, Zhao master the technology really is not too say

  12. Great items from you, man. I have remember your stuff prior to and you’re simply too great. I really like what you’ve acquired right here, certainly like what you’re stating and the way by which you assert it. You’re making it entertaining and you continue to take care of to keep it wise. I can not wait to read far more from you. This is actually a terrific site.

  13. strony www says:

    Thank you for all of the labor on this web site. Kim enjoys getting into research and it’s really easy to see why. All of us notice all relating to the dynamic method you give insightful secrets via the blog and even foster response from other ones about this issue while my simple princess is certainly becoming educated a lot. Enjoy the rest of the year. Your doing a splendid job.

  14. Absolutely what i thought… and you got an awsome blog buddy..

  15. Greate pieces. Keep writing such kind of information on your page. Im really impressed by it.

  16. rather awesome images!

  17. 1 hundred% SECURED Web site(NO SURVEY) (VIRUS Free)- > >Watch the Huge Bang Idea Time 4 Episode twenty The Herb Backyard Germination Megavideo On-line

  18. datingsite says:

    Hello, Just read this article about OJ. Paul: …an IP location db is often made use of to produce powerful and precise outcomes. Webmasters and content managers use this facility to alter content, all determined by demographic preferences of on the internet guests. As a result, the webpage likeability element increases, without having leveraging the necessity of manually checking in every user profile… Isn’t he reason?.

  19. I really wanted to send a quick message to thank you for all the magnificent ways you are placing at this website. My extended internet search has at the end been paid with incredibly good ideas to write about with my pals. I ‘d assume that most of us site visitors are undoubtedly lucky to dwell in a fantastic site with many special individuals with helpful suggestions. I feel rather fortunate to have used your entire website page and look forward to tons of more exciting minutes reading here. Thanks a lot again for everything.

  20. some jewelry outlets give a superb deal of bargain for their new jewelry styles-

  21. Continue says:

    I think the admin of this website is actually working hard in favor of his web page, for the reason that here every stuff is quality based material.

  22. Next time I study a blog, I expect that it doesnt disappoint me around this one. I mean, I know it had been my option to learn, but I really thought youd have something fascinating to express. All I hear is a bunch of whining about something which you can mend if you werent too hectic trying to find consideration.

  23. I am glad to become a visitant of this thoroughgoing web site ! , thanks for this uncommon data! .

  24. xbox promo says:

    One more issue is that video games are generally serious naturally with the most important focus on mastering rather than fun. Although, it comes with an entertainment part to keep your sons or daughters engaged, just about every game is generally designed to work towards a specific skill set or program, such as math concepts or scientific disciplines. Thanks for your article.

  25. An additional issue is that video games usually are serious as the name indicated with the most important focus on mastering rather than fun. Although, we have an entertainment element to keep your sons or daughters engaged, each one game is often designed to improve a specific set of skills or programs, such as math concepts or scientific discipline. Thanks for your posting.

  26. I have figured out some essential things through your website post. One other point I would like to talk about is that there are various games out there designed especially for preschool age kids. They involve pattern recognition, colors, wildlife, and styles. These normally focus on familiarization in lieu of memorization. This will keep a child engaged without sensing like they are studying. Thanks

  27. thank you for this post, I am a big big fan of this site would like to proceed updated.

  28. An intriguing discussion will probably be worth comment. I think which you simply write much far more about this topic, it may become a taboo subject but typically consumers are inadequate to communicate in on such topics. To an additional. Cheers

  29. Genuinely no matter if someone doesn’t understand afterward its up to other viewers that they will help, so here it takes place.

  30. This web page provides nice quality YouTube videos; I always download the dance contest show videos from this web site.

  31. Continued says:

    Sketches are in fact pleasant source of education instead of content, its my experience, what would you say?

  32. What’s Going down i am new to this, I stumbled upon this I’ve found It positively useful and it has helped me out loads. I am hoping to contribute & aid different customers like its aided me. Great job.

  33. This is certainly…

    Lots of people were enthusiastic sportsmen or enjoyed music and dancing. It�s possible you�ll remember that you were most joyful on the operating track. Even so, with increasing obligations you might have found almost no time to indulge in any of the i…

  34. Comfortably, the post is really the freshest on this notable topic. I concur with your conclusions and will eagerly look forward to your upcoming updates. Just saying thanks will not just be enough, for the exceptional clarity in your writing. I will at once grab your rss feed to stay privy of any updates. Authentic work and much success in your business efforts is the best place to find weight loss news.

  35. Seriously helpful information that you have stated, a big heads up for publishing.

  36. Among the men folk celebs, Celebrity Tattoo Designs are also in vogue.
    You will find tops, dresses, rompers, jumpsuits, shorts, crops, skirts, leggings, pants, denim,
    jackets, outerwear, intimates, boots, booties, sandals, wedges, pumps, flats, shoe accessories, jewelry, bags, belts,
    scarves, sunglasses, and many more. Stomach-turning
    for some, but presumably it was all for charidee, which makes it perfectly acceptable (not that there’s anything wrong with’ oh, you know).

    Here is my web-site cheap celebrity dress uk

  37. My spouse and I stumbled over here from a different website and thought I should check things out. I like what I see so now i’m following you. Look forward to exploring your web page again.

  38. laptop data says:

    Excellent goods from you, man. I have understand your stuff
    prior to and you are just too fantastic. I actually like what you have obtained here, certainly like what you are stating and the way
    wherein you are saying it. You are making it entertaining
    and you still care for to stay it smart. I can’t wait to read much more from you.
    That is really a great website.

  39. Tom Ford becomes creative manager of Gucci during 1994
    and he brings a sense of daring and provocation into the brand that resonates with celebrity and accomplished elite.

    You are only recommended to use this type of dress as long as your body allows it.
    When standout fashions for little ladies matter, it is hard to beat the boutique clothing advantage.

    Feel free to surf to my page – bandage dresses wholesale uk

  40. It is not a senior editor or a human resource
    manager but people that decide what to read and what to watch.
    Many webmasters, or even just bloggers, have come to use the
    capabilities of SEO to increase the quality and quantity of visitors visiting their website or blogs.
    Article Source: in business is mostly about marketing, especially online.

    Here is my web blog: social media marketing jobs nyc

  41. So in this case, hair loss treatment for women might benefit them get
    over it, and it will likely to help their hair grow even more than before, and faster than using
    natural hair loss treatment as you all know. Pain medication is also provided in case the patient feels any discomfort
    the following few days. Using natural treatment for hair loss just makes
    good sense.

    My webpage: hair Restoration Hairline

  42. This herbal solution will help you achieve picture perfect
    hair once more. Purchase shampoo or other hair care
    products that are meant specifically for people with thinning
    hair. However, pulling on a scab that was adherent to the skin usually dislodged the graft – often several days
    after pulling on a hair was safe.

    Here is my homepage :: hair massage for hair growth For Women

  43. What a data of un-ambiguity and preserveness of precious knowledge about unpredicted emotions.

  44. youtube.com says:

    Hey there! I’m at work browsing your blog from my new iphone 3gs!
    Just wanted to say I love reading your blog and look forward to all your posts!
    Carry on the great work!

    My web blog Free After Effects Template [youtube.com]

Leave a Reply

Powered by Wordpress | Designed by I Design Blogs