The Success Equation Most Musicians Get Wrong

“People don’t buy what you do.  They buy why you do it.” 

Such is the claim made by Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone to Take Action, in the compelling video below.  And the message couldn’t be more apropos to musicians.





I’ve asked musicians from all over the country why they chose music as a career path.  By far, the two most common responses are:

  1. Because music is something I love
  2. Because music is something I’m good at

Now, if you do choose this vocation, let’s hope it’s something you’re passionate about and an area where you excel!

But those explanations are not a mission.  They’re not a vision. They provide no clues about what makes your work powerful, and offer no persuasive reason for others to buy your CDs, employ your group, hire you to their organization, attend your music school, or purchase anything else you’re selling. 

Sinek is correct.   As musicians we all know what we do (i.e. play amazing clarinet, teach piano), and usually how we do it (high quality chamber concerts, private lessons).  But the why is oddly absent for too many of us in the trenches. And our counterparts who get this equation right quickly rise to the top.

If we took his advice, why would be the single most important issue.  As we worked our way outward through the concentric rings of how and then what, we might even stumble onto completely new, different, and uncommon solutions. 

Hoping to attract a bigger following or get better gigs? What’s your why?


Related Posts with Thumbnails
Share and Enjoy:
  • email
  • Print
  • RSS
  • Facebook
  • Google Bookmarks
  • Digg
  • Technorati
  • StumbleUpon
  • Mixx
  • Blogplay
  • Yahoo! Bookmarks
  • Yahoo! Buzz

145 Responses to “The Success Equation Most Musicians Get Wrong”

  1. Mose says:

    Hello it’s me, I am also visiting this web page regularly, this site is really nice and the users are truly sharing pleasant thoughts.

  2. It is a very strong line, but it is also very sensitive, making it a great
    line when fishing for trout. Connect “A’s” positive terminal to “B’s” negative terminal.
    Some day you will have to divide your worms and start
    a new farm because of their rapid reproduction rate.

    my blog post fiberglass best marine cooler review

  3. The anglers will have better luck hooking
    them if they go fishing after hours. It does not require acidic
    agent for the reaction to take place and is commonly used with neutral-tasting ingredients, such
    as milk. Once father is outside, he should find out how warm
    it is in Phoenix or in which actually he lives.

    My blog post :: marine refrigerator natural gas cng conversion kit for cars

  4. fantastic points altogether, you just received a
    brand new reader. What could you recommend in regards
    to your put up that you just made some days ago? Any positive?

    Also visit my web-site; ผ้าปูที่นอนสวย

  5. says:

    Howdy very cool blog!! Man .. Beautiful .. Superb .. I will bookmark your blog and
    take the feeds additionally? I’m satisfied to search out so many useful information here
    in the put up, we’d like develop more techniques in this regard, thank you for sharing.
    . . . . .

    my website;

  6. Great goods from you, man. I have understand your stuff previous to and you are just extremely
    fantastic. I really like what you have acquired here,
    certainly like what you’re stating and the way in which you say it.

    You make it enjoyable and you still take care of to keep it
    sensible. I can not wait to read far more from you.
    This is really a terrific site.

  7. Solar power works best during the day, but levels can even vary according to the weather.
    It is strange how although, the scientist stated that he was
    close to the completion and publication of certain pioneer theories, they have never been published,
    and after his death (1943) nothing was found.

    The solar panels contain Pv cells which transform sunshine in to electrical power.

    Also visit my blog: green hosting

  8. nioxin line says:

    First off I want to say terrific blog! I had a quick question that I’d like to ask if
    you do not mind. I was curious to find out how you center yourself and clear your thoughts prior to writing.
    I have had a hard time clearing my thoughts in getting my
    thoughts out there. I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes tend to be lost simply
    just trying to figure out how to begin. Any recommendations or hints?

    Here is my web-site nioxin line

  9. Where things begin to get interesting is when you look for a server-side scripting language.
    They generally leave communication outlines open so as to voice
    out concerns and recommendations which is to be punctually addressed.
    I’ve been wrestling with the proverbial question, “Which came first, the chicken or the egg.

    Look into my blog post … forum hosting

  10. As per gforce green electric my understanding, this is something your insurance
    company will research that the correct constant flow of bubbles.

    Seize the night gforce green electric and happy hunting!
    It is better to ask for their identification card before
    letting them into your home after walking outside in the street.
    No matter whether you required their servicesfor residential or industrial fields
    of electrical engineering. Your electrician can install arc
    fault breakers trip when there is no cause for worry.

  11. Comfort comes in the form of the beautifully upholstered
    reclinable deck seats and bow seats, and a drive. Presently there are
    lots of stunning places which includes the Wroxham Boat Hire that is the top sailing region. Another important application of second law of thermodynamics is found in refrigerators and heat pumps, which are based on the principle
    of reversed Carnot cycle or reversed Carnot theorem.

    My page … dock tool box latches

  12. ugg 5815 says:

    What’s up Dear, are you truly visiting this web page on a regular basis,
    if so then you will absolutely get fastidious knowledge.

  13. Buy or make some paper or foil hearts, and cover her room
    with them in secret. You are the best thing that has ever
    happen to my life and with you I am sure the very best is yet to come.
    Dressed in a figure hugging sequinned full length gown, Peaches.
    The Coloretto card game also comes with a built-in variation; the score cards are two-sided.
    You can also use these cute baby gifts as kid-friendly storage bins at home.

    Here is my blog post pictures of cute animals doing funny things

  14. If you have any questions pertaining to where and ways to utilize web site ( super fast reply ), you can contact us at the web page.
    Laser procedures are also used to diminish the emergence of age spots and wrinkles
    and also to resurface your skin. If nothing else, it is
    more “beach and tan” culture than the West LA
    So many people seeking cosmetic surgery and there are many thousands
    of them who can afford it.

    my web blog :: stuffy nose trouble

  15. They never do such things that make their customers upset.

    Polychromatism is an element of contemporary office style employed in abstract artworks.
    There are certain add-on’s which help customers achieve these objectives and they are as follows:.

    Some companies will need a full truckload to transport everything that
    they need to move. Hydraulic jacks are considered an important part of the
    industry as they lift weights between 1. Because clogged
    drains are a common household problem, there are many different types of products available to
    clear the clog. A few years ago, logistics and transportation services were not as up to
    date as they are now. Make sure to contact some Roseville movers right away and once you
    have the finalized date for moving, there are couple of things that you can do to
    make the process faster. The car is available with three
    battery sizes, with a range of 160 to 300 miles on a single charge,
    and a top speed 110 to 130 miles per hour. Oil Recycling and
    filtration spend engine oil along with others are becoming more and more popular.

    Feel free to visit my blog – local movers west palm beach

  16. web cast says:

    Fastidious answer back in return of this query with real arguments and telling everything on the topic of that.

    Look at my webpage; web cast

  17. You should also keep in mind that a plant will have different branching structures throughout its growth.

    Had you always been thinking to upgrade the pavers of the patio.
    - Large sized projects where a single person is working dedicatedly on single

  18. Bettie says:

    I got this website from my pal who informed me about this web page and now this time I am visiting this website and
    reading very informative posts at this place.

    Feel free to visit my web page Jonathan Leger Article Builder – Bettie,

  19. Artificial baits include spoons, jigs, ribbon baits, rattler baits & streamer baits.
    At times, your sailing instructor may need to issue an order and have it followed immediately.
    You can then take your armored vehicle and cash it
    in at a chop shop, creating a nice little criminal spree combo.

    My weblog – fiberglass used norcold marine refrigerators

  20. Would your chosen SEO firm submit articles in directories that have
    some weight with search engines or bring excellent traffic.
    But, large corporations have the bank to launch major advertising campaigns; the regular website Joes can’t even advertise a pee-wee football league, much less a Superbowl.
    Which makes it really hard for website business owners to make a living from home, especially for newbies first entering the Internet
    Marketing world.

  21. Howdy this is somewhat of off topic but I was wondering if
    blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding knowledge so I wanted to get
    advice from someone with experience. Any help would be enormously appreciated!

  22. Provide a list of individuals or organizations that are not
    directly affiliated to the agency which can aid you with your adoption, along with the
    costs of those services. Try to think of what areas in your neighborhood
    could use a little bit of sprucing up – As you try to decide what services are needed,
    you can actively advertise and promote it to try to get others involved.
    With time changes, Vietnam being one day ahead of the United States, it is very
    possible Nia was born on or around March 7th’.

    My web-site adoption services – -

  23. tangatrosor says:

    Och de här tjejjerna är inte blyga, de blottar gärna sina
    ffina bröst framför kameran eller webcamen, allt för att förföra och lpcka dig.

    Upptäck njutningen av att se din partner іn action, alltså knulla med någon annan, Ԁu kommer finna dig själv få den ultimata kicken av erotisk njutning när duu seer
    din partner bli knullad av enn främling. Allt från ߋne night stands, anal,
    läԀeг ooch lack, gruppsex till bonddage och annan fetish.

  24. Ear deformities, especially in children can become a target for the less caring children resulting in the child being ridiculed and teased.

    When too much pressure is put on the hair over time it can speed
    up the hair shedding process, resulting in the loss of hairs already in the telogen phase.
    Any cosmetic plastic procedure could be a worthwhile and extraordinary experience for both the
    patient and surgeon, if this is done in the light of surgical standards in term of safety.

    Review my web blog … Igrow light reviews

  25. Make a wish list of cars that you are interested in. You have seen many cars in advertisements and on the road.
    It should be easy for you to build a solid list of vehicles that would suit your
    style. You can add a couple of dream cars that seem out of your range; however, be realistic about what
    you can afford. Never take a car at face value.
    Though you may not be a mechanic, it is a good idea to do a thorough inspection of the vehicle.
    An important part of the inspection is a test drive. This allows you to feel the car on the road, listen for any wayward noises and possible spot
    issues with performance.

  26. Fantastic goods from you, man. I have bear in mind your stuff previous to and you’re just too wonderful.
    I actually like what you have bought right here, certainly like what you are stating and the way wherein you
    are saying it. You’re making it entertaining and you still care for to keep it wise.
    I cant wait to read much more from you. That is actually a great web site.

  27. slabeste says:

    salut scuze ca scriu aici dar ce am dat peste acest post si doream
    sa zic ca vreau sa va prezint canalul meu de YouTube.

  28. This is vital, because size, color, shape and text with the logo should reflect what you asked for, and whatever you will accept since your company
    logo. Your core operating system should always be a real, fully functional
    version. Many folks that weren’t really in search from the underneath
    little bit of content but researching bits of writing in terms of domain name registration considered the
    beneath piece of writing good.

  29. Great goods from you, man. I have be aware your stuff previous to
    and you are simply extremely fantastic. I really like what you
    have got right here, really like what you’re stating and the way in which
    during which you are saying it. You are making it enjoyable and you continue to take care of
    to stay it smart. I cant wait to read much more from you.

    This is actually a wonderful web site.

  30. “Es excelente emoción que puedas desarrollará a sustancial columpio en que identificar , en dice. “Estoy muy verdad el fiesta más que cualquier otra cosa air jordan en La exacta Las principales indios, que quién más comprar dos hombres que se divierten a 2do fideicomiso, habían sido la única fiesta del supérieur de juego en el con el extra-inning videojuego .

  31. Thank you a bunch for sharing this with all folks you actually understand what
    you’re speaking approximately! Bookmarked. Kindly
    also seek advice from my web site =). We can have a
    link trade contract among us

  32. Some of the website also allows users to change wallpaper from the
    website itself. In case one is online, he or she will soon discover that the variety and option of what’s accessible for their i – Phone and no
    doubt they are simply amazing. You too can obtain superstar HR wallpapers by clicking on the
    first letter of the superstar’s name.

  33. Illustrations: All illustrations 2009 Toyota
    RAV4 Limited 4-cylinder 4WD. After some time, the
    insulation performance starts to degrade at an alarming level because the resistance
    starts to decay gradually. Or perhaps each meter corresponded to one set of coils and capacitor.
    For example, an impedance matching network is often required
    between the High Frequency source and the induction coil in order to ensure good power

  34. TPB Facebook says:

    Mano explains, “In grade 9 I could not touch the mesh.
    Patan will be the oldest city in the Ksthmandu valley and
    could be the home for Nepalese architecture, arts, traditions,
    and crafts drawing mainly from religious customs. This may be
    the best-case scenario where if an individual tracker transpires with go
    down, it doesn’t bring the entire network down and stop the flow of data.

  35. Full Record says:

    Hi, I’m new to running a blog and websites in general and was curious about how you got the “www” included in your web address name? I see your web address, “” has the www and my domain looks like, “”. Do you know how I can change this? I’m using Wordpress platform. Thanks

  36. Spot on with this write-up, I actually believe this amazing site needs a great deal more attention. I’ll probably be returning to see more, thanks for the advice!|

  37. How many smart people here. Engrossed.

  38. Undeniably believe that which you stated. Your favorite justification appeared to be on the internet the easiest thing to take into accout of. I say to you, I certainly get irked even as other people consider concerns that they plainly don’t recognize about. You controlled to hit the nail upon the highest and also outlined out the whole thing without having side effect , folks could take a signal. Will likely be again to get more. Thanks|

  39. Krzysztof says:

    One or two to rerebmem, that is.

  40. At this time it sounds like BlogEngine is the best blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?

  41. Testamatol says:

    What’s up everyone, it’s my first go to see at this site, and post is truly fruitful inn support of me, keeep up posting such content.

    Feel free to visi my web site … Testamatol

  42. userscripts says:

    Utterly indited written content, Really enjoyed looking through.

  43. Have you ever thought about creating an ebook or guest authoring on other blogs? I have a blog based upon on the same ideas you discuss and would love to have you share some stories/information. I know my audience would value your work. If you’re even remotely interested, feel free to shoot me an email.

Leave a Reply

Powered by Wordpress | Designed by I Design Blogs