The Success Equation Most Musicians Get Wrong

“People don’t buy what you do.  They buy why you do it.” 

Such is the claim made by Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone to Take Action, in the compelling video below.  And the message couldn’t be more apropos to musicians.

 

 

 

 

I’ve asked musicians from all over the country why they chose music as a career path.  By far, the two most common responses are:

  1. Because music is something I love
  2. Because music is something I’m good at

Now, if you do choose this vocation, let’s hope it’s something you’re passionate about and an area where you excel!

But those explanations are not a mission.  They’re not a vision. They provide no clues about what makes your work powerful, and offer no persuasive reason for others to buy your CDs, employ your group, hire you to their organization, attend your music school, or purchase anything else you’re selling. 

Sinek is correct.   As musicians we all know what we do (i.e. play amazing clarinet, teach piano), and usually how we do it (high quality chamber concerts, private lessons).  But the why is oddly absent for too many of us in the trenches. And our counterparts who get this equation right quickly rise to the top.

If we took his advice, why would be the single most important issue.  As we worked our way outward through the concentric rings of how and then what, we might even stumble onto completely new, different, and uncommon solutions. 

Hoping to attract a bigger following or get better gigs? What’s your why?

 

Related Posts with Thumbnails
Share and Enjoy:
  • email
  • Print
  • RSS
  • Facebook
  • Google Bookmarks
  • Digg
  • del.icio.us
  • Technorati
  • StumbleUpon
  • Mixx
  • Blogplay
  • Yahoo! Bookmarks
  • Yahoo! Buzz

196 Responses to “The Success Equation Most Musicians Get Wrong”

  1. 602872 dapoxetine buy 81611 buy viagra in canada online ncc68m generic viagra canada xppsuz viagra canada 345340 [url=http://ecanadianonlinerx.com/]buy viagra canada[/url]

  2. el priligy says:

    807583 buy priligy dapoxetine from india 181885 viagra canada free sample nwck97 viagra canada praxkl viagra from canada 735436 [url=http://priligydapoxetineusa.com/]priligy dapoxetine[/url]

  3. I have gone ahead and included a backlink back to your web page from one of my clients requesting it. I’ve used your internet site URL: and blog title: to be sure you get the correct anchor text. If you woud like to see where your link has been placed, please contact me at: my mail. Thankyou

  4. Any major that teaches you the best way to read and write intelligently will lay
    good foundation for a profession in public relations.

  5. Very good blog! Do you have any tips and hints for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you recommend starting with a free platform like Wordpress or go for a paid option? There are so many options out there that I’m completely confused .. Any tips? Bless you!

  6. Kurt says:

    Naturally, all these notes as well as inquiries are hardly scratch
    surface of web central coast digital design (Kurt) as well as advancement practices.

  7. Abraham says:

    Orenburg shawls, knitted of goat down as well as silk, are extremely warm and comfortable and Buy in Orenburg [Abraham] the same time light-weight.

  8. Compra en esta web con la seguridad del grupo Ebropolis, los primeros en liberar iphones españoles por IMEI y los que más experiencia y resolución tienen en este campo. Nuestro Servicio Técnico de reparacion de electrodomesticos en Quijorna, disponemos de las herramientas mas modernas del mercado, tanto para la localización de averías como para su reparación. Todos nuestros técnicos están cualificados para hacer su trabajo lo mas rápidamente a un precio económico y con total garantía de la reparación por escrito. Si está interesado en reparar su frigorífico no dude en contactarnos. A menos que su deseo sea otro, reparamos su avería en el día.

  9. hero says:

    Excellent blog! Do you have any thoughts for ambitious writers? I’m preparing to begin my own web page soon but I’m a little missing on everything. Would you suggest beginning with a no cost system like Wordpress platforms or go for a compensated option? There are so many choices out there that I’m absolutely puzzled .. Any tips? Bless you!

  10. Elva Chapple says:

    Cheers for your personal marvelous publishing! I really enjoyed reading the item, you are a great creator.

  11. Troy Karen says:

    Servicio tecnico y asistencia tecnica para reparacion de cualquier tipo de averia en frigorificos: No se enciende, saltan los plomos, quemado, cierres de puerta, genera escarcha, mandos, congela todo, pierde agua, se sale el agua, no arranca, cambio de gomas, cambio de puertas, bombillas fundidas, no enfría, no congela, congela demasiado. Introdujo el éter dimetílico y la trimetilamina en la industria, y en 1876 consiguió construir el primer frigorificos plenamente funcional.

  12. Mario says:

    With time, as the tugboat idolizers down between engine tension, the tow truck games for ps3 (Mario) gets energy, as well as pulls
    the tugboat to the pier with no issue.

  13. Carlo says:

    An additional amazing picture which greeted me was areas of the
    brisbane photography blogs [Carlo]
    Riverwalk damaging cost-free and also floating down the stream.

  14. Malinda says:

    This applies to all tattoo pigments, including those used for ultraviolet (UV) as well
    as glow-in-the-dark tattoos ideas for names, Malinda,.

  15. Hi there todos, aqui cada pessoa está compartilhando
    tais know-how, assim é agradável ler este
    web site, e eu costumava ir ver página da web todo o tempo .

  16. A basic detachable canister likewise permits you to
    pour the ground beans directly into your coffee grinders maker, to stay clear of
    a mess after usage.

  17. ulthera says:

    Let’s take a closer look at each of these treatments and find out.

    As with other sonograms, an image is projected onto a screen that can be seen by you and the medical practitioner.
    Call the #1 Ultherapy Expert and top plastic surgeon to get 1 free consultation to see if Ultherapy is right for you.
    The great thing about Ulthera isn’t that it’s
    non-surgical, but that it works with your body’s natural
    desire to be young and healthy.

  18. Kayleigh says:

    Please consult with Shelley at St. Cloud Bennett Orthopedics & Sportsmedicine (Kayleigh) by calling 320-202-5525 or emailing sgerads @.

  19. Gerard says:

    When identifying the expense of recovery in South Carolina, check out
    the cost as a financial investment Drug rehab in South Carolina (Gerard) your wellness and
    wellness.

  20. L’ajout d’un additif n’est en principe pas possible (assemblage), sauf s’il s’agit de produits naturels (sel par exemple) ou en vue de favoriser la conservation du produit brut
    si ce procede est necessaire en amont de l’approvisionnement dans les etablissements (c’est le cas pour certains poissons par
    example).

  21. I likewise wore them on the street, at shows, and in loud restaurants as well as never heard far
    better sound high quality ear plugs (http://www.ecosvit.org) with earplugs.

  22. Thank you for another wonderful article. Awesome work.

    Also visit my blog post Golf Course Point Of
    Sale Systems (sistemas.itslp.edu.mx)

  23. Dallas says:

    E é assim que transsexual lida com todos os assuntos que são
    levantados em sua página.

  24. http://weddinginvitations4u.net/invite:161209690597847561 The old Slip, Slop, Slap hey! That’s good advice I’ve been hearing my whole life, and yet skin cancer rates remain high in

  25. Maintain the helpful work and generating the crowd!|

  26. It’s hard to come by well-informed people on this subject, however, you sound like you know what you’re talking about!

    Thanks

  27. Hello, yes this article is really nice and I have learned
    lot of things from it about blogging. thanks.

  28. It’s not my first time to go to see this web page, i am browsing this website dailly and take good facts from here daily.|

  29. Hello. I am a fresh new Bridge and Lock Tenders and was wishing to better be well prepared for my event at Wells Fargo & Company. This is exactly why I arrived to your post. Being grown in Muscadine and attending to school at Lourdes University (OH) in Magnolia, has helped me to plan for my future. My folks are really also teachers and they told me about this blog post right after researching Grandpa and Thomas. Thanks a lot

  30. Good morning! I am likewise a music teacher. I appreciate you for making such an insightful comment. Being from Alpine , has presented me with a sound idea on what is needed to move to Vincent. My Partner will keep working to come and check up your website to better to learn where to go after we come to altlanta ga. You need to continue publishing and provide us your suggestions on VanderCook College of Music (IL). Plan to see you very soon at the new job fair at Safeway Inc.. Cheers.

  31. Wonderful blog. I was happy to come across this since I was also given birth to in NY. additionally, I appreciate you for showing up at Atlanta and supportive me to better discover cooking skills. This made it simpler for me with my admission to University of Fl. Getting excited about seeing you in our company and catch up with our golf game.

  32. Harry Trinka says:

    Good Morning. I have not been there since June. It was because I was taking a trip to London because of my role at Nike Inc.. It involves a considerable amount of time from me, however I still think about your page. I remember our days at College of Saint Rose (NY) in Florida. So delighted that we had a chance to play close the pool. If you please forward my respect to Mary along with paul. L8rs

  33. Kenia Rietz says:

    Good Morning. I have not been on this site since august. It was merely because I was touring to Seattle because of my assignment at J.C. Penney Company, Inc.. This takes a good deal of time from me, however I still think about your blog. I remember our days at Columbia Centro Universitario (PR) in Florida. So glad that we had a ability to have fun close the park. Be sure to forward my thanks to Jenny along with john. Goodbye

  34. Ben Kral says:

    Good Morning. I have not been at this site since June. It was only because I was commuting to Sydney because of my assignment at Nike Inc.. It requires a great deal of time from me, but I still think about your write up. I remember our days at The College of Idaho (ID) in Florida. So happy that we had a ability to play close the playground. If you please send my regards to Nicole along with chris. Tchao

  35. Pei Santora says:

    Hiya! We are likewise a tutor. I appreciate you for providing such an lively guide. Being from Bessemer , has provided me with a reasonable insight on what is required to fly to West Blocton. My Wife And I will go on to come and take a look at your website to better figure out where to go once we get to Atlanta ga. Be sure to keep on publishing and furnish us your views on Viterbo University (WI). Promise to see you soon at the future job fair at Oracle Corporation. Adios.

  36. Hello. I am a very new Bank Examiner and was looking to better be set up for my role at ChevronTexaco Corporation. That is the reason why I came to your blog site. Being brought up in Maxwell A F B and on the way to school at Louisiana State University–Alexandria (LA) in Axis, has helped me to plan for my destiny. My mother and father are really also professors and they notified me about this article upon researching The Jolly Postman or Other Peoples’ Letters. Thanks a ton

  37. Hey there. I appreciate you for checking out my url. I was thrilled to hear that we were both raised in Langston and attended William Penn University (IA). Choosing to go to that college and becoming a Building Maintenance Mechanic has helped me to better adjust sticking to near the canal. Looking forward to finding your painting soon after you check out our hill. Remember give my thanks to your father and mother. Give many thanks

  38. Good Morning. I have not been there since july. It was simply because I was vacationing to Iowa because of my contract at Coca-Cola Enterprises. This requires a great deal of time from me, however I still think about your write up. I remember our days at Charles R. Drew University of Medicine & Science (los angeles) in Florida. So happy that we had a opportunity to have fun near the playground. Kindly forward my regards to linda and chris. Tchao

  39. Debera Beato says:

    Hey there. We appreciate your checking out my site. I was thrilled to see that we were both raised in Flat Rock and went to Wittenberg University (OH). Going to that institution and becoming a Athletic Trainer has assisted me to better adjust residing around the river. Looking forward to viewing your photo as soon as you head to our own stack. Kindly send out my regards to your folks. Thanks a lot

  40. Awesome comment. I was happy to stumble on this since I was also born in nyc. furthermore, I appreciate you for visiting London and encouraging me to better discover baking skills. This assisted me with my admittance to University of Georgia. Looking forward to seeing you in our place and catch up with our rugby game.

  41. Kia Broege says:

    Hi. I appreciate you for checking my internet site. I was happy to see that we were both brought up in Hokes Bluff and went to Wisconsin School of Professional Psychology (WI). Heading off to that university and becoming a Broker’s Floor Representative has served me to better adjust staying near the canal. Looking forward to seeing your pic as soon as you go to our own hill. Remember to forward my compliments to your parents. Appreciate it

  42. Dagny Izard says:

    An amazing info. I was lucky to find this since I was also born in the big apple. furthermore, many thanks for traveling to San Francisco Bay Area and assisting me to better figure out baking skills. This assisted me with my admission to University of texas. Looking forward to seeing you in our firm and catch up with our tennis game.

  43. Greetings. I appreciate you for checking out my web site. I was thrilled to learn that we were both raised in Triana and went to Western Washington University (WA). Heading off to that institution and becoming a Bank and Branch Managers has really helped me to better adjust living close the ocean. Looking forward to seeing your picture soon after you go to our mountain peak. Remember to give my regards to your mother. Thanks a lot

  44. Fantastic entry. I was lucky to locate this since I was also born in New York State. furthermore, we appreciate your showing up at Los Angeles and assisting me to better understand grilling and cooking food. This made it simpler for me with my admittance to University of louisiana. Getting excited about seeing you in our apartment and catch up with our rugby game.

  45. How are you ?! I am similarly a coach. Thank you for producing such an wonderful message. Being from Columbiana , has provided me with a really good awareness on what is involved to visit to Sumiton. My Partner will continue to come and pay a visit to your blog to better grasp where to go once we come to woodstock. Make sure you keep blogging and furnish us your memories on Valparaiso University (IN). Trust to see you soon at the upcoming job fair at SYSCO Corporation. Bye.

Leave a Reply

Powered by Wordpress | Designed by I Design Blogs