How To Sell 15,000 CDs in 18 Months
This video features pianist/singer/songwriter Terry Prince discussing how he sold 15,000 CDs in a year and a half. Here’s a hint: he regularly performs for large amounts of people. Yet he spends just 30 hours per month doing this.
True, if you want to sell recordings, you should have a strong website, wide distribution, and a marketing plan. But more than anything, perhaps the secret is to interface with A LOT of listeners on a regular basis. And this rings true no matter what style of music you perform. Be present, and reap the rewards.
2 Responses to “How To Sell 15,000 CDs in 18 Months”
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DAVID CUTLER balances a varied career as a jazz and classical composer, pianist, educator, arranger, conductor, collaborator, concert producer, author, consultant, speaker and advocate. Dr. Cutler teaches at Duquesne University, where he also serves as Coordinator of Music Entrepreneurship Studies.
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….Pure genius…Thank you for posting this. What a great mindset….
BTW David, have you ever thought about doing a blog regarding “customer service” and how it relates to musicians on their end? That would be a beneficial topic for many to hear about.
Wow. Truly inspiring. I did a few calculations and worked out that Terry Prince is selling one CD every 2 minutes while he’s busking, which equates to $300/hour… not a bad rate!
The two big things I learned from this:
1. If marketing is the process of getting yourself noticed, then busking in a busy place is a great form of marketing!
2. Being noticed is only financially beneficial if you have a product to sell.
See my music marketing blog for more thoughts.