This video features pianist/singer/songwriter Terry Prince discussing how he sold 15,000 CDs in a year and a half. Here’s a hint: he regularly performs for large amounts of people. Yet he spends just 30 hours per month doing this.
True, if you want to sell recordings, you should have a strong website, wide distribution, and a marketing plan. But more than anything, perhaps the secret is to interface with A LOT of listeners on a regular basis. And this rings true no matter what style of music you perform. Be present, and reap the rewards.