Re-imagining the University Ensemble Experience

My article Re-imagining the Music Degree Recital explored ways that solo performances can serve as vehicles for developing critical career and problem solving skills.  But there are many other avenues with the potential to emphasize these aptitudes within music school curriculum. Consider, for example, the ensemble experience. In Fall 2009, I...

Guerilla Chamber Music

Submitted by: Ohio State University by Christine Wu with Talia Lindsley, Norman Cardwell, and Chris Lape (mentor: Mark Rudoff) In response to The Savvy Musician Challenge #2  Attracting New Audiences.  Classical and jazz performances often appeal to only a small segment of our population, typically aficionados.  Design a chamber music...

From Lil’ Wayne to Coltrane

Submitted by: University of North Texas by Sam Reid, Jessica Watts, Joshua Tavana, Ramon Muzquiz, Scott Mulvahill, Jonathan Shifflett (mentor: Jason Levi) In response to The Savvy Musician Challenge #2  Attracting New Audiences.  Classical and jazz performances often appeal to only a small segment of our population, typically aficionados. ...

Fire Them Up, Not Burn Them Out: The New Motto for Live Performance Marketing

Submitted by: Manhattan School of Music by +-John-Morgan Bush (mentor: Ar Adler) In response to The Savvy Musician Challenge #2  Attracting New Audiences.  Classical and jazz performances often appeal to only a small segment of our population, typically aficionados.  Design a chamber music experience (4 players or less) that will engage new...

myfestival.com

Submitted by: Arts Enterprise - Bowling Green State University (mentor: Nathaniel Zeisler) In response to The Savvy Musician Challenge #2  Attracting New Audiences.  Design a chamber music experience (4 players or less) that will engage new and untraditional audiences.  Describe your target demographic(s), why they will be interested, the...

Attracting New Audiences

Each day this week, The Savvy Musician Blog will unveil a new solution to our second Challenge.  We asked music students from around the globe to respond to the following: Attracting New Audiences Classical and jazz performances often appeal to only a small segment of our population, typically aficionados.  Design a chamber music experience (4...

How To Sell 15,000 CDs in 18 Months

This video features pianist/singer/songwriter Terry Prince discussing how he sold 15,000 CDs in a year and a half.  Here’s a hint: he regularly performs for large amounts of people.  Yet he spends just 30 hours per month doing this.  True, if you want to sell recordings, you should have a strong website, wide distribution, and a...

Truly Important

Submitted by: OperaPulse by Kristen Whalen, University of Central Florida (mentor: Joel Herold) In response to The Savvy Musician Challenge #1  Are Musicians Truly Important? Most people immediately agree that doctors, farmers, and teachers provide essential services to our communities.  But what about musicians?  Is our work vital? ...

Audience, Art, and Artists

Submitted by: Lincoln Park Performing Arts Charter School by Samantha Berry, Kaleb Chesnic, Caleb Madison, Kyle Schwartz (mentor: Todd Goodman) In response to The Savvy Musician Challenge #1  Are Musicians Truly Important? Most people immediately agree that doctors, farmers, and teachers provide essential services to our communities.  But...

Try Music

Submitted by: Owens Community College (OH) by the Music Business II Class (teacher: Denise Grupp-Verbon) In response to The Savvy Musician Challenge #1  Are Musicians Truly Important? Most people immediately agree that doctors, farmers, and teachers provide essential services to our communities.  But what about musicians?  Is our work...

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