Why Purple is the Most Marketable Color

Many musicians spend a great deal of time focused on artistic excellence, and almost none on what makes them remarkable.  If you hope to attract significant attention, I suggest you prioritize both. In an over-crowded market, where hundreds of competitors often vie for jobs, concert engagements, students, or audience members, only those that are truly remarkable have the potential of breaking through the clutter and getting more than their fair share of  attention and opportunity.

Seth Godin is, in my opinion, one of the most important marketing voices on the planet. In his book Purple Cow: Transform Your Business by Being Remarkable, he argues that for products or businesses to thrive, they must be extraordinarily differentiated from the competition.  Here is an important lesson extracted from Purple Cow: 

THE OPPOSITE OF “REMARKABLE”…

…”is very good.” Ideas that are remarkable are much more likely to spread than ideas that aren’t.  Yet so few brave people make remarkable stuff.  Why? I think it’s because they think that the oppositte of “remarkable” is “bad” or “mediocre” or “poorly done.”  Thus, if they make something very good, they confuse it with being virus-worthy.  Yet this is not a discussion about quality at all.

If you travel on an airline and they get you there safely, you don’t tell anyone.  That’s what’s supposed to happen. What makes it remarkable is if it’s horrible beyond belief or if the service is so unexpected (they were an hour ealy! they comped my ticket because I was cute! they served flaming crepes suzette in first class!) that you need to share it….

Are you making very good stuff? How fast can you stop?

In the following video, Godin discusses the importance of being remarkable. If you like what you see, it’s definitely worth reading the complete book! It may even change your whole approach to music making. 

Related Posts with Thumbnails
Share and Enjoy:
  • email
  • Print
  • RSS
  • Facebook
  • Google Bookmarks
  • Digg
  • del.icio.us
  • Technorati
  • StumbleUpon
  • Mixx
  • Blogplay
  • Yahoo! Bookmarks
  • Yahoo! Buzz

172 Responses to “Why Purple is the Most Marketable Color”

  1. Alan Lapham says:

    Can I just say what a relief to search out someone who actually is aware of what theyre speaking about on the internet. You positively know learn how to bring a difficulty to gentle and make it important. More people must read this and perceive this side of the story. I cant believe youre not more popular because you definitely have the gift.

  2. Awsome blog! I am loving it!! Will come back again. I am bookmarking your feeds also.

  3. Valuable information. Lucky me I found your web site by accident, and I am shocked why this accident did not happened earlier! I bookmarked it.

  4. Joey Kluss says:

    I believe this is among the such a lot significant information for me. And i am happy reading your article. However should remark on some general things, The site taste is great, the articles is actually excellent : D. Excellent task, cheers

  5. Arabian Adventures: Best desert safari with Arabian Adventure – See 2,683 traveller reviews, 2,396 candid photos, and great deals for Dubai, United Arab Emirates, at TripAdvisor.

  6. My spouse and i have been very thankful when Raymond managed to round up his investigation from the precious recommendations he made out of your blog. It’s not at all simplistic just to choose to be giving for free concepts people may have been making money from. And we fully understand we’ve got the blog owner to give thanks to for this. All the explanations you’ve made, the straightforward blog menu, the relationships your site make it possible to engender – it’s got mostly extraordinary, and it’s really aiding our son in addition to our family do think this topic is entertaining, which is certainly extremely pressing. Many thanks for the whole thing!

  7. The very heart of your writing while sounding agreeable in the beginning, did not settle properly with me after some time. Someplace within the sentences you were able to make me a believer unfortunately just for a while. I however have got a problem with your jumps in assumptions and you would do nicely to help fill in those breaks. If you actually can accomplish that, I could certainly end up being amazed.

  8. Troy Ritch says:

    I am often to running a blog and i actually respect your content. The article has actually peaks my interest. I am going to bookmark your website and keep checking for brand new information.

  9. Art Coulas says:

    Youre so cool! I dont suppose Ive read something like this before. So nice to search out any person with some original ideas on this subject. realy thanks for beginning this up. this website is one thing that’s needed on the net, someone with slightly originality. useful job for bringing one thing new to the web!

  10. Carman Neigh says:

    You can definitely see your expertise in the work you write. The world hopes for even more passionate writers like you who aren’t afraid to say how they believe. Always go after your heart.

  11. Dwight Majka says:

    I savor, result in I discovered exactly what I used to be looking for. You’ve ended my four day lengthy hunt! God Bless you man. Have a nice day. Bye

  12. I definitely wanted to write a quick note so as to say thanks to you for all of the pleasant strategies you are writing at this site. My long internet investigation has finally been honored with beneficial content to talk about with my best friends. I ‘d point out that many of us visitors are definitely endowed to exist in a perfect site with so many lovely individuals with insightful tactics. I feel really grateful to have come across the webpage and look forward to really more awesome times reading here. Thanks a lot once more for all the details.

  13. Valuable info. Lucky me I found your web site by accident, and I am shocked why this accident didn’t happened earlier! I bookmarked it.

  14. The subsequent time I learn a weblog, I hope that it doesnt disappoint me as much as this one. I imply, I know it was my choice to read, but I really thought youd have one thing fascinating to say. All I hear is a bunch of whining about one thing that you can fix if you happen to werent too busy in search of attention.

  15. Thank you a bunch for sharing this with all people you really recognize what you’re talking approximately! Bookmarked. Kindly additionally seek advice from my web site =). We will have a link exchange contract among us!

  16. I keep listening to the news update lecture about getting free online grant applications so I have been looking around for the most excellent site to get one. Could you tell me please, where could i find some?

  17. Huey Perna says:

    you are really a just right webmaster. The website loading velocity is amazing. It seems that you’re doing any distinctive trick. Also, The contents are masterwork. you’ve performed a fantastic activity in this matter!

  18. With havin so much written content do you ever run into any problems of plagorism or copyright infringement? My blog has a lot of exclusive content I’ve either authored myself or outsourced but it appears a lot of it is popping it up all over the internet without my permission. Do you know any ways to help prevent content from being ripped off? I’d really appreciate it.

  19. I don’t even know the way I stopped up right here, however I believed this put up was once great. I do not realize who you are but definitely you’re going to a famous blogger if you happen to aren’t already ;) Cheers!

  20. Nearly all of the things you point out happens to be supprisingly accurate and that makes me ponder why I had not looked at this in this light before. Your article truly did switch the light on for me personally as far as this subject matter goes. Nonetheless there is actually one particular position I am not really too cozy with and whilst I make an effort to reconcile that with the actual central theme of the position, permit me observe exactly what the rest of the visitors have to point out.Very well done.

  21. I beloved as much as you will obtain performed proper here. The comic strip is attractive, your authored material stylish. nevertheless, you command get got an nervousness over that you would like be handing over the following. ill without a doubt come further earlier again as precisely the same just about very often within case you protect this increase.

  22. Appreciating the dedication you put into your site and detailed information you provide. It’s great to come across a blog every once in a while that isn’t the same out of date rehashed material. Great read! I’ve saved your site and I’m including your RSS feeds to my Google account.

Leave a Reply

Powered by Wordpress | Designed by I Design Blogs